It's been a month since the end of "Before & After"..Popularity of Byun Woo-seok rose vertically → Lim Young-woong won XBTS

Jun 30, 2024

 It's been a month since the end of 'Before & After'..Popularity of Byun Woo-seok rose vertically → Lim Young-woong won XBTS
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It's been more than a month since tvN drama "Bounce With Sunjae" said goodbye, but actor Byun Woo-seok's popularity is increasing day by day.

The Korea Enterprise Reputation Research Institute measured 207,869,943 big data of star brands measured from May 30, 2024 to June 30, 2024 through consumer behavior analysis to measure the participation index, media index, communication index, and community index for star brands. Compared with 230,510,827 big data from the star brand in May, it is down 9.82%. ?

In June 2024, the 30th place in the Star brand reputation was analyzed in the order of Byun Woo-seok, Lim Young-woong, BTS, Seventeen, Ive, Kim Soo-hyun, Eilit, Yoo Jae-seok, Ryu Hyun-jin, Twice, IU, Espa, Kim Yeon-koung, Cha Eun-woo, Jongwon Baek, Black Pink, Lee Chan-won, Chun Woo-hee, Yeongtak, Lee Hyo-ri, Kim Hye-yoon, Le Seraphim, Red Velvet, Girls' Generation, Bibi, Kim Ha-sung, Kim Jong-guk, Son Heung-min, Lee Byung-hun, and Park Bo-gum?



Byun Woo-seok, who ranked first in the star brand reputation, was analyzed as 9,301,304 with the participation index of 2,774,487 media index of 2,320,322 communication index of 2,062,993 community index of 2,113,503. Compared to the brand reputation index of 5,804,762 in May, it is up 60.24%.

In second place, Lim Young-woong's brand was analyzed at 7,475,945 with the participation index of 1,011,060 media index of 1,805,414 communication index of 2,176,170 community index of 2,483,302. Compared to the brand reputation index of 9,485,159 in May, it is down 21.18%. ?



In third place, the BTS brand was analyzed with a brand reputation index of 6,493,226,329 with a participation index of 2,354,493 with a communication index of 2,621,006. Compared to the brand reputation index of 2,850,894 in May, it is up 127.76% ???

Koo Chang-hwan, director of the Korea Enterprise Reputation Research Institute, said, `As a result of big data analysis in June 2024, Byeon Woo-seok brand ranked first. Byun Woo-seok's brand proved its popularity by creating syndrome with fandom. No. 2 Lim Young-woong's brand is making new records with a powerful fandom that creates a good influence. The BTS brand, which ranked third, is becoming more active as individual members release their songs" he said.



Subsequently, the analysis of star brand big data in June 2024 in the Star Brand Category shows a 9.82% decrease compared to 230,510,827 star brand big data in May. According to the detailed analysis, brand consumption fell 22.37%, brand issues fell 9.18%, brand communication fell 15.60%, and brand spread rose 1.77%? reputation analysis.

Star brand reputation 100th place for big data analysis in June 2024 is Byun Woo-seok, Lim Young-woong, BTS, Seventeen, Ive, Kim Soo-hyun, Eilit, Yoo Jae-seok, Ryu Hyun-jin, Twice, IU, Espa, Kim Yeon-koung, Cha Eun-woo, Jongwon Baek, Black Pink, Lee Chan-won, Chun Woo-hee, Youngtak, Lee Hyo-ri, Kim Hye-yoon, Le Seraphim, Red Velvet, Girls' Generation, Bibi, Kim Ha-sung, Kim Jong-kook, Son Heung-min, Lee Byung-hun, Park Bo-gum, Jeon Hyun-moo, Jang Yoon-jung, Sung Si-kyung, Park Seo-joon, Lee Je-hoon, Ryu Jun-yeol, Jo In-sung, Park Jae-beom, Song Ga-in, Taeyeon, Kim Dong-hyun, Park Ji-hyun, Gian 84, Super Junior, Stray Kids, Ahn Jung-hwan, Oh Eun-young, Kim Moo-yeol, Tang Wei, Jung Dong-won, Park Jin-young, Monsta X, Treasure, Jung Woo-sung, Haha, Jeong Ryeo-won, 2PM, Song Ji-hyo, Jang Ki-yong, Go Yoon-jung, Song Kang-ho, Lee Kyung-kyu, Kang Ho-dong, Seo Jang-hoon.

The brand reputation index is an index created through brand big data analysis by finding that consumers' online habits have a great influence on brand consumption. Star brand reputation analysis can measure consumer relationships, positive evaluations, media interest, and consumer interest and communication about a star brand?

Star brand reputation analysis analyzes the relationship with consumers through the big data reputation algorithm for brands at the top of the brand reputation, which analyzed entertainers, singers, trot singers, drama actors, movie stars, boy groups, girl groups, and sports people. The recommendation index was included as a weight in the detailed index of the Star Brand Reputation Index?



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