Byeon Woo-seok Becomes Clinique's Global Brand Ambassador
Jul 25, 2024
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CLINIQUE, a global prestige beauty brand, has selected actor Byeon Woo-seok as its new brand model. A Clinique representative stated, "The 'completion of healthy skin with Clinique skincare and makeup' will be showcased through various pictorial concepts, highlighting Byeon Woo-seok's clear and clean image in alignment with our brand's vision."
Clinique's first campaign featuring Byeon Woo-seok will reinterpret the actor in various colors and makeup looks under the theme "Clinique because it's Woo-seok, Clinique because it's youth."
Byeon Woo-seok rose to stardom playing the main character Sun-jae in tvN's 'Lovely Runner,' which concluded in May. Garnering overwhelming support from the female fan base aged 10-40, he dominated outdoor advertisements for financial products, cosmetics, home appliances, and oral care products. His unceasing popularity is evident as he ranks first in online fan voting, including the Hot Character Awards. This success also led to the successful hosting of the '2024 Byeon Woo-seok Asia Fan Meeting Tour Summer Letter.' Indeed, he is showcasing the remarkable influence of the 'Woo-seok syndrome.'
Byeon Woo-seok is currently considering his next project while managing his remaining schedule commitments.
Clinique, developed by skincare experts, is renowned for creating healthy skin products free from artificial fragrances, with all products undergoing allergy testing. Various campaign pictorials and videos featuring Byeon Woo-seok will be released sequentially on Clinique's official account and YouTube, where he will continue to represent the brand in various aspects.
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