"Is this an advertisement in your 40s?" Lee Hyo-ri's bed model is also accepted.
Jul 09, 2024
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Singer Lee Hyo-ri stepped up as a bed model this time.
SLOU BED, a brand specializing in bed mattresses, will launch an advertising campaign for 「Discovery of Tomorrow, Slow BED」, modeled after artist Lee Hyo-ri.
Slowbed is a brand that produces products that are faithful to the nature of sleep for the sake of 'a changing tomorrow through full rest'. In particular, it is implementing eco-friendly values by developing 'Recotech Form', the first eco-friendly memory foam in Korea, and participating in voluntary agreements to build a mattress recycling system.
Slowbed selected Lee Hyo-ri, who is loved by consumers for her healthy lifestyle and candid charm, as a model for the commercial campaign, which will be released from July 16. Lee Hyo-ri's sincere image, an artist who receives public love in one body and conveys good influence with sincere words and actions, came out to share this campaign with Slow Bed's brand philosophy to deliver a comfortable 'complete rest' for all the planet.
In particular, the meeting between Slow Bed and Lee Hyo-ri began when they were seen using Slow Bed's topper on JTBC 'Hyori's Bed and Breakfast 2' which aired in 2018. Continuing this relationship, we joined as the first brand campaign model for Slow Bed.
This meeting went beyond simple advertising campaigns to product collaborations that contained the thoughts of brands and artists. Lee Hyo-ri's touch was added to the eco-friendly values pursued by slow beds, resulting in a different sensibility. Slowbed and Lee Hyo-ri's collaboration will be available at slowbed stores nationwide from July 23.
A company official selected Lee Hyo-ri as a brand campaign model because her image, which is loved for her healthy and honest charm, and the value of slow bed, which focuses on the nature of sleep and eco-friendliness, are compatible"I hope you will experience a full rest that is comfortable in your body and mind through this campaign and collaboration."
Earlier on the 4th, Lee Hyo-ri appeared on the YouTube channel Pulmureung Dowon Corner 'Gwangjipsa' to express her concerns about advertising modeling activities. Lee Hyo-ri, who recently returned as a commercial ad model for the first time in 11 years, said "I'm a god who eats something on the set of an advertisement, and (the band) hands are in their 20s." Looking at that, I wondered if I should stop doing commercials. I was worried about what if all those people thought I was the only one who was old at the scene..
Slowbed's new model Lee Hyo-ri's brand campaign will be released sequentially on July 16, starting with Slowbed's official YouTube and Instagram.
lyn@sportschosun.com
