Kim Gu-ra "If my appearance fee is disclosed, I will abuse it to cast celebrities with a wave cut."
Jul 11, 2024
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In the video, Kim Gu-ra "Many people are curious about the broadcasting industry. I'm a person who was at the core of the entertainment industry."
Then "If I pay for an appearance fee, then it will have another impact. 'Is Kim Gu-ra getting it like that?' Or is Kim Gu-ra the only one who gets it like that?' It can be exploited when casting someone else in this way," he said, expressing disapproval of the direct disclosure of the performance fee.
Kim Gu-ra said "Isn't the fee slightly different for each broadcaster?" But broadcasters do. The three terrestrial broadcasters are seen as a so-called bundle. The heads of the entertainment departments of the three terrestrial broadcasters often communicate. Exchange information about celebrities. Is that so??Therefore, there is not much difference in appearance fees from broadcasters to broadcasters. However, in the past, SBS, a latecomer, was forced to leave first. Since KBS is a public broadcaster, it is a little less expensive. Not these days, but KBS producers in the past also 'Since we are a public broadcaster, it is not good for public broadcasters to receive too high a performance fee. It could come to the parliamentary inspection. Please refer to that as well." So KBS's fees were a little lower than the other two broadcasters, but that's not the case these days."
"Anyway, it is true that latecomers pay more for appearances," he said. "SBS, the latecomer, paid well, but recently, the situation at the parent company is not so good that people are generous."
Kim Gu-ra also brought up a story related to OTT.
Kim Gu-ra said "OTT pays a lot of money for the show. However, while re-run fees (re-run fees) are paid separately on existing channels, OTT does not yet have such a concept. There is no re-disposal negotiation at all."
Then OTT appearance is a structure in which all rights such as copyright and portrait rights are handed over to the platform. OTT seems to be giving a lot of money right now, but soon this will change too. Big companies and global companies are scary. I will never spend any money in vain. Those who receive a lot will continue to receive a lot, but there will be cost savings. It may turn away from the domestic broadcasting industry and to overseas, where labor costs are relatively low. My story is half right and half wrong, but I don't tell a completely baseless story."
narusi@sportschosun.com
