Answer = Super IP, self-planning system..Until MBC reconstructs the drama kingdom

Jul 11, 2024

It was a revival of a drama kingdom based on 'self-planning power'. The reason why MBC was able to dominate the weekend drama industry until the first half of the year was the power of planning.

MBC 'Investigation Team Leader 1958', which was recently introduced, is a drama planned as a prequel for MBC's Super IP (Intellectual Property) 'Investigation Team Leader'. It caught the attention of viewers by surpassing 10% of viewers from the first broadcast, and due to its delightful and serious storyline, it maintained a 10.6% (Nilson Korea's national standard) rating until the end of the show, receiving favorable reviews from viewers. In addition, various works such as 'flowers blooming at night' and 'Lovers' are growing with proper recognition of their work. In the 60th Baeksang Arts, which was recently held, 'Lovers' succeeded by winning the Best Picture and Best Actor in a TV Drama category.

The majority opinion is that MBC's own planning power has been added to this background. Since March 2020, MBC has established a systematic production system by converting its drama headquarters to a studio system. In particular, it is rumored that the capabilities of the planning PDs within the team also affected this success. It has been a long time since SBS and CJ ENM operated Studio S or Studio Dragon, which are external studios, but MBC is taking the same path while building its own studio system inside. It is also noteworthy that many consultation processes within the team are making the drama lineup richer. Producer Yoon Hong-mi, who until recently joined 'Investigation Team Leader 1958', explained "In 2017, MBC created a job as a planning producer, and it is changing into a planning team operation."

MBC is a drama kingdom recognized by others. He created a number of popular dramas, including 'Heojun', 'Daejanggeum', 'Damo', and 'What's Love?' He has been unrivaled in the miniseries as well. Works such as 'Coffee Prince 1st Shop' and 'Gung' are considered masterpieces that are still talked about over time. However, this momentum has not continued forever. There were ups and downs, and there was also a humiliation of 1% of viewership. At that time, there was a time when management was not welcomed to the point that there was even a perception that it should not be organized in MBC. What was made then was holding a contest. Finding new writers has been the key to rebuilding the MBC drama kingdom. The works discovered at this time are exactly 'Missri knows', hunt wild boar, etc. It was also the decision of PD Yoon and the planning team to make a four-part miniseries rather than a 16-part completion miniseries that takes some time to produce. As a result, outstanding works such as 'Kondae Intern' and 'Black Sun' appeared in the 2018 contest, and artist In Ji-hye of 'Discovery Day' was also discovered through this contest.

The domestic drama market has grown exponentially since the introduction of Netflix. The foundation for a market where domestic contents such as 'Squid Game' and 'Now Our School' were knocked out from home to abroad was laid, and the domestic market was devastated after the brilliant success abroad. Even in the case of domestic terrestrial dramas, the increase in production costs created by huge capital has exceeded the level that domestic broadcasters can afford to organize unless it is symbiotic with OTT. Among them, MBC is boldly seeking success with its internal studio system. The U.S.-style showrunner system that MBC wanted to try in the beginning is also currently in progress. It was a time when the existence of a planning producer was essential to build a stable world, not the glory of some directors' success that MBC had in the past. Producer Yoon explained, "Now, the times have changed, and we have to go strategic with content. We have come to the present through constant efforts after we hit the bottom."

In the second half of the year, MBC is also moving toward the drama kingdom. After two years of developing the work of artist Han Ah-young, who was elected in 2021, he was finally able to present it to viewers. Expectations are high on various works including those of Han Suk-kyu, Han Ye-ri, Chae Won-bin, and Oh Yeon-soo. Internally, we are preparing a variety of works including romance, mystery historical drama, and fantasy based on imagination.

lunamoon@sportschosun.com

Answer = Super IP, self-planning system..Until MBC reconstructs the drama kingdom

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