"Okka" It is a new word used when it is unreasonable to criticize or criticize an object. There was a situation where this word fits perfectly. The BBC is under fire for attempting to scratch K-pop.
The BBC recently published an article titled 'Will K-pop's AI experiment pay off?' In the article, the BBC claimed that K-pop groups such as Seventeen and Espa are using AI technology to produce music videos or songs, and that fans are responding differently.
The BBC reported that the music video for Seventeen's new work 'Maestro' features an AI-made scene. At a press conference commemorating the release of the album, Woozi said that rather than complaining about AI technology, he practiced making songs with AI to develop with technology. In addition, in the music video of Espa "Supernova", there is a scene in which only the members move their mouths."
K-pop artists have gained popularity by communicating with fans with songs and performances that contain their experiences, thoughts, and emotions, but if they release music made with AI rather than written lyrics, they will lose the authenticity they want.
The BBC quoted Arpita Adia, a music journalist, as saying "Fans have a lot of influence on artists. If SEVENTEEN and Aespa realize that they are hurting their fans, I hope they solve this problem."
However, K-pop artists apply AI technology to music videos because they want to give fans a new and diverse experience at the rapid pace of technology development, not because they create uniform content or because they are under pressure to create, as the BBC claims.
In fact, Woozi also wrote and composed with AI at the press conference in question. We are also considering the pros and cons, and we are thinking about how to protect our own identity amid rapid technological development." Music must be chosen by the listener in the end, so changes in the public's tastes and preferences, industry, and environment cannot be ignored at all. However, it is important to maintain the color, history, and values that Seventeen has kept, so we are trying and thinking about balancing it, and we have experimented with AI with one of our efforts, and the BBC distorted Woozi's words as it wanted to and sent out misinformation as if Seventeen had created it with AI technology.
As a result, fans protested, and Woozi directly wrote on his personal account, "'All Seventeen's music is written and composed by human creators.'" However, unlike Woozi, who expressed his position gentlemanly, the BBC showed the behavior of adding Woozi's remarks instead of revising the article. Eventually, the agency officially protested, but the BBC's ugly K-pop jealousy remains unabated.
silk781220@sportschosun.com
