"Unfair and angry, apparently killing enterprises" Jongwon Baek 'Yeon Don Volkatsu' situation opened (Roundup)
Jul 23, 2024
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On the 22nd, Jongwon Baek will explain 'Yeon Don Volkatsu' on his YouTube channelI uploaded a video titled '.
In the video, the Jongwon Baek asks "How unfair and angry it will be, please watch the video until the end."The situation began when eight owners of Yonsei Volkatsu took group action, and Durbon Korea is being criticized for expanding and reproducing the wrong facts." raised his voice.
Yeondon Volkatsu is a takeout pork cutlet franchise of Dubon Korea derived from the pork cutlet restaurant 'Yondon' that appeared on SBS 'Alley Restaurant' which aired in 2018.
However, some franchise owners of Yonsei University Volkatsu recently reported Dubon Korea to the Fair Trade Commission for violating the Affiliate Business Act. They claim that "The headquarters recruited franchisees by promising false and exaggerated sales and returns, but they are not taking any measures."
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Regarding the claim by the Franchisees' Council that the duration of the Dubon Korea brand is 3.1 years, which is half of the average duration of the franchise industry (7.7 years), the Jongwon Baek said, "The data disclosed by the Fair Trade Commission are only disclosed during the business period. For example, if it closes at three months, it lasts three months, but if it does not close, it will last three months. In 3.1 years, 'Is everything all right?It is a completely different expression from the 'gua' expression.
"Most of the stores that have increased since 2010 are small brands that have been created less than five years ago, so the business period is inevitably short," he said.
Regarding the claim that headquarters sales are nine times higher than franchise sales from 2010 to 2023, he stressed that 'sales per pyeong' should be considered.
The Jongwon Baek was "2010 when there were no small brands we were adding recently. In terms of average sales per pyeong, it was 17.82 million won in 2010 and increased to 23.5 million won last year"It means that small stores have become more profitable" he explained. The 11-fold increase in (sales) from 2010 to 2023 is the result of working with store owners. How can you make such an unscrupulous company?"
In the meantime, the operating profit of a franchise company is obvious. It always comes out of the owner's pocket. Our company does not have a high operating margin. I don't condone it. If the price of raw materials rises like now, it's really difficult, but the store owners are trying not to raise the price of goods because they want to do well in business and do business for a long time.'
Finally, the Jongwon Baek seems to have unintentionally caused a lot of damage to the shopkeepers. It's not an individual, it's a company matter, and it's a lifeline for 2,900 store owners. "This is really not it. It's killing a company. We are not such a big company. I'm trying to become a big company, but I shouldn't do this. Not like the article says. Small business owners may be the most important, but companies that try with good thoughts should not be killed."
mj.cho@sportschosun.com
