"Choi Min-sik, have you ever donated to the theater?"The KAIST professor's remarks on the ticket price point

Aug 21, 2024

'Choi Min-sik, have you ever donated to the theater?'The KAIST professor's remarks on the ticket price point



An incumbent professor scolded actor Choi Min-sik's recent remarks that the reason why citizens do not visit movie theaters is because of high prices.

Lee Byung-tae, a professor of business administration at KAIST, shared Choi Min-sik's article on his account on the 20th, saying, `The movie theater business is done by private companies, and it is not even a power group, but is it a sound that requires courage to talk about lowering the price?' Lee Byung-tae, a professor of business administration at Korea Advanced Institute of Science and Technology, said. `I will admit that it is a statement of conviction if you tell me to cut the minimum wage because the movie admission fee has risen too much.'

Professor Lee said, `If the price is lowered and the audience comes more, and the profit increases, companies don't even get off.' `If the market price can be done as consumers want, there is no business in the world and no economy exists. Then there is no job as an actor.



"During the pandemic, movie theaters faced bankruptcy, but did Choi Min-sik donate his fees to theaters that screened his films?"Do you think the movie theater business is a charity or a dig?" he blushed.

Professor Lee said to Choi Min-sik, `If you can do business with less than 15,000 won, don't ask the theaters of other companies with shareholders and do business cheaply, including the semi-tax (which is not a tax, but you have to pay like a tax) called the Film Promotion Fund, which you benefit from.' The cheapest sound in the world is the claim to be generous with other people's money."



'Choi Min-sik, have you ever donated to the theater?'The KAIST professor's remarks on the ticket price point
Meanwhile, Choi Min-sik said in 'Son Seok-hee's Questions', which aired on the 17th that `Now theater prices have risen a lot. Please lower the price"It's 15,000 won for a movie. I watch OTT comfortably at home, and would I sell my footwork and go to the theater. I don't even go to the country."

While making remarks about the movie industry's crisis due to the emergence of online video services (OTTs), Choi Min-sik said, `If you suddenly raise it up, you won't even go to the country.' `I can understand it emotionally because (the movie theaters) survived because of COVID-19, but the price is right.'



In addition, in response to the criticism that popularity cannot be ignored, Choi Min-sik said, "Movie media costs a lot of money. It costs tens of billions of dollars. Even if I'm an investor, how can I not think about it?", but "No matter how difficult it is, I have to catch two rabbits of workability and popularity." In order to do that, the writer's spirit must live."



olzllovely@sportschosun.com