Is Lee Jang-woo entering the U.S. market? "Costco CEO met, but no plans were made"

Aug 23, 2024

Actor Lee Jang-woo explained his entry into the U.S. food business.

On the 23rd, Lee Jang-woo's agency Hunus Entertainment said through Dia Su's media that although it is true that Lee Jang-woo met with Ron Bakris, CEO of Costco's headquarters in the U.S., regarding the udon meal kit, there were no plans to enter the U.S. food business.

On the same day, YTN reported that `Lee Jang-woo recently met with CEO Ron Bakris at the newly opened Costco Cheongna branch in Seo-gu, Incheon' and"Lee Jang-woo, who is also prominent as a restaurant entrepreneur, is said to have met with CEO Ron to discuss the globalization of K-food.' He added that Lee Jang-woo, who succeeded in developing an all-purpose powder that easily cooks Korean food, is expected to accelerate his entry into the U.S. market.

Meanwhile, Lee Jang-woo recently opened several restaurants, including a udon restaurant and a sundae soup restaurant, and even launched a meal kit, serving as a restaurant entrepreneur. In addition, Lee Jang-woo is showing sincerity in 'food' through MBC 'I Live Alone' and tvN 'Business Genius White Sand'.

olzllovely@sportschosun.com

Is Lee Jang-woo entering the U.S. market? "Costco CEO met, but no plans were made"

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