Billboard Korea is launched, Tiger JK, Yoon Mirae → EXO's CBX will appear in full swing 'K-pop sensation prediction'
Aug 29, 2024
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The Billboard K Power 100" event commemorating the launch of Billboard Korea was held at the Shilla Hotel Guest House in Seoul on the afternoon of the 27th. The event, which was attended by Piac Group, Nexplan and Simone as official sponsors, was attended by Mike Van, president of Billboard's headquarters, editor-in-chief Hannah Karp, and many officials from the music and business circles, showing the expectations of Billboard Korea.
Even before the start of the main event, the media's attention was also hot. More than 100 domestic and foreign reporters attended and captured the red carpet event on camera.
On the red carpet, a large number of domestic and foreign stars, including Tiger JK, Yoon Mi-rae, Chen, Baekhyun, Shi Woo-min, BamBam, Louisa grandson, SB19, BINI, Bibi, The Boyz, Stacey, Kepler, Ailee, BIO, Ha Sung-woon and Bad Villain, drew attention.
Hosted by comedian Lee Soo-geun and announcer Shin Ah-young, 'Billboard K Power 100' also had a lot to see.
Brazilian singer-songwriter Luiz Sonja performed for the first time in Korea, followed by Chungha, Ailee and BamBam, who responded with a K-pop stage. In addition, Filipino idol groups SBINETEEN and Binnie also presented powerful performances.
The order of awards also drew attention as celebrities at home and abroad shone as presenters and winners. Mike Van, president of Billboard's headquarters, presented the 'Culture Impact Award' to Hyundai Card Vice Chairman Chung Tae-young and the 'Innovative brand' award to Samsung Electronics CMO Lee Young-hee.
Dr. Oh Eun-young presented The Boys with the 'Voices of Asia' award, and Park Joo-won, CEO of Simone FC, presented Baekhyun with the 'Tour of Asia' award.
In addition, Chairman Cha Ga-won presented the 'Voices of Asia' award to S.B. Ninetin and Vinny on behalf of the Piak Group and Nexplan, and Casper received the"Choreographer of Year' award from Chairman Song Byung-joon of Comtus.
In addition, PFTT won the Billboard Hot 100 Achievement, and Kakao Entertainment CEO Jang Yoon-joong won the PowerPlayers Award.
In addition, 'K-pop Artist Life Dictionary' was unveiled at the venue, which is a book that global music media Billboard HQ and Billboard Korea directly highlight the major achievements of K-music artists. The newly released first issue selected 16 teams that achieved high performance on the Billboard 200 album chart, the Billboard Hot 100 song chart, and the Billboard Box Score data from January 7 to December 30, 2023. The list included Espa, ATEEZ, BLACKPINK, BTS, Fifteen, (G)I-DLE, ITZY, Leceraphim, NCT 127, NCT Dream, Newzins, Seventeen, Stray Kids, TOMORROW X TOGETHER, and TWICE.
Billboard Korea publishes this 'K-Pop Artist Life Dictionary' every year to deliver key information such as introduction of artists who received attention that year, their achievements, and discography.
Billboard Korea CEO Kim Yu-na, who led the event, expressed her ambition, saying, `We will actively seek to discover the second BTS based on the know-how we have honed in the home of pop music in the future.'
Billboard Korea is the Korean branch of Billboard Media, which was acquired by PMC Group in 2020. PMC has media such as Golden Globe, Variety, Art News, South by Southwest, Rolling Stone, WWD, and Art Forum under its wing.
silk781220@sportschosun.com
