BLACKPINK Jennie, YG Leave How to Get Name Trademark Trademark Tax Bomb

Aug 04, 2024

 BLACKPINK Jennie, YG Leave How to Get Name Trademark Trademark Tax Bomb



The group Blackpink Jenny has acquired the trademark for her English name.

Jenny recently registered a trademark for her English name 'JENNIE RUBY JANE'. Jenny's real name is the pure Korean name 'Jenny', but she created the name 'Jenny Ruby Jane' when she was studying in New Zealand. When he appeared in the American HBO drama `D-Idol" that aired last year, he was also on the credits as 'Jenny Ruby Jane' rather than 'Jenny'.

Jenny has applied for trademark rights for the name not only in Korea but also in the United States.



Jenny's trademark for English names has also emerged as a concern about how to solve the tax problem.

Once Jenny uses the trademark registered in her personal name to do profit-making activities as a private business, there is no problem. However, Jenny established a private label OA (Ode Atelier). Tax problems may arise if OA uses trademark rights registered under Jenny's name.



In this case, it usually takes the form of lending trademark rights under individual names to corporations, and in the case of superstar Jenny, who is popular worldwide as a member of Black Pink, the value of trademark rights is expected to soar to hundreds of millions of won or billions of won. In that case, the comprehensive income tax rate on trademark rental income will inevitably increase.

Attention is focusing on how Jenny will solve the trademark tax issue.



BLACKPINK, which Jenny belongs to, has only signed a full-length contract with YG Entertainment and has decided to carry out individual activities separately. They will enter a large-scale world tour next year.



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