"To Kim Soo-hyun 'I love you!' Shout is amazing. Overwhelmed by the crowd."U.S. Foreign Relations Pay Attention to KCON

Aug 02, 2024

'To Kim Soo-hyun 'I love you!' Shout is amazing. Overwhelmed by the crowd.'U.S. Foreign Relations Pay Attention to KCON



With the world-renowned K-POP Fan & Artist Festival 'KCON LA 2024(KCON LA 2024)' successfully completed in the United States, which laid the foundation for KCON, it received spotlight from foreign media every day.

Global media's attention was focused on the 'KCONLA 2024' held in Los Angeles 'CryptoCom Arena' and 'LA Convention Center' and 'GILBERT LINDSAY PLAZA' from the 26th to the 28th. Local foreign media also paid attention to the fervor of 'KCON LA 2024' and reported the news.

The Hollywood Reporter highlighted that "a festival that is even more upgraded than last year" and that "CW network live broadcasting is the first time K-pop performances are aired on national television during prime time.' He also introduced "One of KCON LA 2024's most unique charms is that it brings together a variety of K-pop artists from the first to fifth generations." The Grammy-Com said "KCON, which has made a lot of progress since it was held in Irvine in 2012, has now expanded worldwide more than a decade later. Its birthplace, Los Angeles, remains extraordinary", noting that this year was broadcast for the first time across the United States, especially through the American CW network". It is also a year where new artists have been active in general, with rookie groups appearing all weekend. "Many senior artists have been on solo tours, many are on tour at the same time as KCON, and there has been plenty of time to meet new artists."It was well received.



LA TIMES is also "'Oppa, I love you!Korean actor Kim Soo-hyun appeared on the stage when the roar of ' rang out, and was overwhelmed by the huge crowdIntroducing ", he praised "KCON's growing size as a result of the organizers' hard work." In addition, the LA Times responded to the comment of CJ ENM's music content division head Shin Hyung-kwan "This year, with a big Hallyu star." Growing in every way is KCON's future strategy," he added. Variety also said in a comment from Shin Hyung-kwan, head of the music content business division "It is our mission to promote and promote our culture to the world through the K-pop fan base" and "We are really happy to collaborate with other media. We will build a strong cooperative relationship with the media."

The lively scene of 'KCONLA 2024' was also introduced throughout the United States through local TV broadcasts. Local media conduct on-the-spot audience interviews, and it seems meaningful to be around a lot of people who like the same thing", "I'm so excited to meet my favorite boy group members," came from Montana in the distance. I've been a KCON fan for a long time, and this is my third KCON."I came to see my favorite K-pop idol. Because we can meet up close and communicate. "I'm so happy that there are many events taking place in KCON. ""KCON STAGE made me know new groups that I didn't know and enjoyed the stage." It's really fun to be able to meet idols in person and participate in the K-pop community", "I met so many K-pop fans at KCON and it was really fun. They all came from different regions, and they expressed their excitement, saying, "K-POP's messages in music are so good.'



This year's `KCON LA 2024' defined the Los Angeles Convention Center area as a festival site, solidifying its identity as a new K-POP Fan & Artist Festival, as well as showing a multi-stage time table show. Through this 'KCONLA 2024', CJ ENM once again proved Korea's lifestyle and brand power, focusing on K-POP in the United States, the world's No. 1 music market. More than 125,000 people gathered at the site for three days, and more than 5.8 million people from 176 countries and regions enjoyed the festival through digital platforms. On the last day, it became a pressing matter of interest, leaving the first case of a K-pop festival live across the United States for the first time through the CW network of the five major U.S. broadcasters.

By introducing a more festive time table-type multi-stage, 'KCON LA 2024' provided an opportunity to freely communicate and build memories with favorite artists at a short distance at the desired time, drew a hot response with 'Unity with K-POP', and Korean brilliant artists showed off their fluent live skills and showed off their charm. In particular, audiences from all over the world sang K-POP in Korean and filled CryptoCom Arena with shouts, giving them shudder. In addition, the top-class artist, who is also paying attention to the world, decorates the stage with more than 40 fans, and this time again created a spectacular scene.



Meanwhile, CJ ENM's KCON, which has been held in various regions around the world since Irvine in the United States in 2012, has played a pioneering role in the spread of the Korean Wave by presenting a festival model that encompasses the entire culture, focusing on music content. KCON, which has been held in 13 regions around the world, including Asia, the Middle East, Europe, and the United States for more than 12 years, has a cumulative offline audience of 1.96 million. CJ EMN will enter Germany for the first time on September 28th and 29th and continue its journey through 'KCON GERMANY 2024'.



lunamoon@sportschosun.com