Hive's new representative virtually rejects Newzynes demand"to respond in principle"

Sep 12, 2024

Hive's new representative virtually rejects Newzynes demand'to respond in principle'



With Hive officially appointing new CEO Lee Jae-sang, he announced the policy of "according to the principle".

At the Hive extraordinary shareholders' meeting held on the morning of the 12th, the appointment of Lee Jae-sang, an inside director, was passed as the original plan. At the subsequent board meeting, the replacement of the CEO was decided on the grounds of 'new appointment following the resignation of the existing CEO (Park Ji-won).'

Regarding the recent conflict between Min Hee-jin, former CEO of A-Door, and the issues that Newzins called for in a surprise live the day before, CEO Lee is responding calmly according to the principle"Hive is a firm that upholds principles, a firm that pursues quality management, and there is no change in this stance." made a statement.



Looking back now, it seems that he has virtually rejected Newzins' demand, adding, `Those who obeyed the principles have become the final winner.'

After graduating from Yonsei University, Lee Jae-sang joined Big Hit Entertainment, the predecessor of Hive, in 2018, after going through global management consulting firm Monitor Group, Hyundai Motor, and Google. Since then, he has served as Chief Strategy Officer of Hive and CEO of Hive America.



Hive's new representative virtually rejects Newzynes demand'to respond in principle'
Meanwhile, Adore held a board meeting on the 27th of last month and resigned Min Hee-jin and appointed Kim Joo-young, an inside director, as a senior CEO. Although Odor said Min Hee-jin will also take charge of the in-house directorship and producing New Jeans, Min Hee-jin protested that the board's decision was procedurally problematic, and the decision to dismiss the CEO was a violation of the contract between shareholders and an illegal decision that ignored the court's decision.

In response, Newzins conducted an emergency live broadcast on the 11th with an account other than the official YouTube account. They are asking "Please return the CEO and return him to the original door, not the current unfamiliar situation and strangers. What we want is the original door that integrates management and production with CEO Min Hee-jin. Chairman Bang and Hive, please make a wise choice to normalize the door by the 25th," he said, expressing his position directly to Hive.





olzllovely@sportschosun.com