"MINHEEJIN, give it back" NEW JINS ultimatum D-DAY Hive "Principles"

Sep 25, 2024

'MINHEEJIN, give it back' NEW JINS ultimatum D-DAY Hive 'Principles'



'MINHEEJIN, give it back' NEW JINS ultimatum D-DAY Hive 'Principles'
The deadline for the group Newzins to demand the return of Min Hee-jin to Hive, the parent company of its agency, Adore, on the 25th.

On the 11th, Newzins hosted a live broadcast on the YouTube channel 'nwjns' under the title of 'nwjns'What Newzins Want to Say'.

The reason why New Jin's Hye-in decided to do a live broadcast was that it was difficult and frustrating to see many of the people who continued to work with us suffer under unfair demands and pressures, even though CEO Min Hee-jin's dismissal was not long after. I was also worried about the future of the five of us."



Minji said, "After debuting as NU'EST JIN's, we had enough time to get to know each other personally"At the time, I was wary of adults I worked with and I had an unknown fear, but it was awkward because it was the first time someone approached me with such an open mind, but I definitely felt a difference and of course, I felt more trust in that way."He expressed his faith in representative Min Hee-jin."

Since then, the members of Newzins have said, "What we want is the original adore that integrates management and production represented by Min Hee-jin." "I'm asking you this because this is a way to get along without fighting Hive."," he stressed.



The members criticized Hive in a strong tone, saying, "'What did we do wrong?' and "'Don't just say that if it's really for us, we put the artist first, just let us rely on it, really enjoy it, and let us work with our favorite music.'"

In addition, "I learned about the dismissal of the CEO through an article on the same day. It was so sudden and unimaginable that I felt so hard and embarrassed"From the standpoint of the Hive artist, the company's unilateral notification made me convinced that "You're not respecting us at all.", he pointed out.



In particular, Daniel said "In the first place, I would like to ask which part of the article about the breach of trust of CEO (Min Hee-jin), who was unable to help Hive promote New Jin's comeback a week before the comeback, is for New Jin's"Please stop bothering CEO Min Hee-jin in terms of humanity. Honestly, I feel so sorry for the CEO and Hive seems to be just an inhumane company. What can we learn from such a company?"

Daniel pointed to former CEO Min and paid attention to small details. The unique tone and color was created by CEO Min Hee-jin, who is a key and irreplaceable entity."

Hye-in said "Hive's method is not correct" Please return CEO "(Min Hee-jin) to the original door, not strangers. We'll do our job well in our place, too."

'MINHEEJIN, give it back' NEW JINS ultimatum D-DAY Hive 'Principles'
However, on the 12th, the day after Newzins' live, Hive's new CEO Lee Jae-sang said, `It will take time, but we will respond calmly according to the principle. Hive upholds principles and pursues quality management. There is no change in tone. Looking back, those who obeyed the principles have become the final winners."

In fact, the industry's opinion is that Hive is advantageous legally. Because the Newzins Intellectual Property (IP) belongs to Adore and Hive, who owns an 80% stake in the label.

As a result, attention is being paid to what decisions will be made today.



narusi@sportschosun.com