Moon Sang-min selected Ambassador, a beauty brand dominated by South Korea and Japan
Sep 03, 2024
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Beauty brand Lulua announced on the 2nd that it has recently selected Moon Sang-min, a national younger man with the hottest and trendy charm, as Lulua Ambassador.
A Lulua official said, `Moon Sang-min is rising to become a global rising star beyond Korea through his tall, warm appearance, stable acting, and diverse performances between actors and MCs. We expect Moon Sang-min's charm, which is both boyish and masculine, to create synergy with the brand," he said, explaining the reason for the selection of Ambassador.
Lulua, which is exceptionally popular in Japan beyond Korea, also showed high popularity by purchasing all 20,000 sets of lip serum, essence cushion, and tone-up sunscreen in Japan. Lulua is set to launch three additional new products in October.
Lula in Lulu means 'Dal' in Portuguese, and Lullula is the sound used when feeling good. Created by combining these two words, 'Lulua' is a global beauty brand with a meaning reminiscent of positive emotions and beauty.
Moon Sang-min, who debuted in the 2019 web drama 『4 Reasons Why I Hate Christmas』, was noted for his bright height and warm appearance in the 2022 drama 『Shroop』. Since then, he has gained popularity at home and abroad as a versatile actor by playing the lead role in the drama 『Wedding Impossible』, and in August, he has established himself as a national junior in the new Coupang Play series 『Cinderella at 2 a.m.』.
He is also an actor and MC of a music program. Currently, he is working as an MC for KBS2 'Music Bank' and is expanding his global presence by communicating with K-pop fans every Friday.
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