Davichi's agency WMMM is suspected of plagiarizing its name "Thinking about changing its brand name"

Sep 14, 2024

 Davichi's agency WMMM is suspected of plagiarizing its name 'Thinking about changing its brand name'
다비치. Photo courtesy = WMM



WMMM, the label of new entertainment CAM Withers, where the duo Davichi recently nested, is struggling with the name change.

A WMMM official told Sports Chosun on the 14th, `We used the phrase after checking the trademark registration part while considering the brand name of the new agency, and we recognized the situation after the announcement of the brand name and were considering changing the brand name.'

"There are still many shortcomings as a new company, but I will make good music and contents with my artists."," he said.



Earlier, Davichi announced on the 10th that he would make a new start as a founding member of new entertainment CAM Withers Co., Ltd., founded by CEO Jeong Joon-gu from Magic Strawberry Sound. Davichi signed an exclusive contract with CAM Withers' new label WMMM.

At the time, CAMWIDERS stands for Creative Artist Management, which is about challenging and growing with primary creators, focusing on people and fun""CAM Withers plans to grow together with a variety of artists with skills and charm through the label We Make Magic Moments (WMMM)."



Since the news became known, suspicion of plagiarism has arisen in that the WMMM mission is the same as the slogan issued by Magic Strawberry Sound. All employees of Magic Strawberry Sound, Mr. A, said on the 10th that "WE MAKE MAGICAL MOMENT" is a slogan made by my team while serving in Magic Strawberry Sound.", raising suspicions of plagiarism in WMMM's mission.

Mr. A then said, "Recently, I heard that this sentence became the name of a new label. The phenomenon of taking it as it is and being used as a brand name and catchphrase does not look good no matter what intention is assumed.





rightlight@sportschosun.com