'Rabang Ultimatum'New Jeans Application of Disgusting Crimes? Hive New Representative Lee Jae-sang"The Last Winner"

Sep 13, 2024

 'Rabang Ultimatum'New Jeans Application of Disgusting Crimes? Hive New Representative Lee Jae-sang'The Last Winner'



Hive has officially appointed Lee Jae-sang, who has played a pivotal role in Hive's overall business strategy and investment, as the new CEO of Hive.

Hive appointed new CEO Lee Jae-sang through an extraordinary shareholders' meeting and board meeting held at the Listed Companies Hall in Mapo-gu, Seoul on the 12th. Hive has passed all the agendas of appointing CSO (Chief Strategy Officer) Lee Jae-sang as an in-house director, and announced that he has appointed CSO Lee Jae-sang as a new representative through the board of directors. As a result, former CEO Park Ji-won resigned.

 'Rabang Ultimatum'New Jeans Application of Disgusting Crimes? Hive New Representative Lee Jae-sang'The Last Winner'
After graduating from Yonsei University, Lee Jae-sang built his career by working as a strategic consultant for global management consulting firm Monitor Group, head of Hyundai Motor's marketing advertising group, and Google, and later developed his full-fledged entertainment capabilities with Big Hit Entertainment in 2018. He served as Hive CIGO (Chief Innovation Growth Officer) and Hive CSO (Chief Strategy Officer).



On this day, CEO Lee Jae-sang was asked by shareholders at the board meeting about Hive's response to Newzins' emergency live broadcasting.

 'Rabang Ultimatum'New Jeans Application of Disgusting Crimes? Hive New Representative Lee Jae-sang'The Last Winner'
Earlier, Adore, a label affiliated with Hive, shocked Min Hee-jin by resigning from the board of directors on the 27th of last month. Kim Joo-young was appointed as CEO of Audor on behalf of Min Hee-jin. When Min Hee-jin, who was called 'New Jin's Mom', lost her seat, New Jin's didn't hold back any more. On the 11th, Newzins urgently opened a new account 'nwjns' rather than an official account, and through this channel, it conducted a live broadcast without Hive and Adore's knowledge under the theme of 'nwjns What Newzins Want to Say'. The members of Newzins officially declared their support for Min Hee-jin, demanding the return of former representative Min Hee-jin, and normalizing the adore, from bullying in the Hive.



Amid criticism against Hive and Adore after the live broadcast of Newzins that caused a stir, Lee Jae-sang, the new head of Hive, was also forced to ask questions about the Newzins crisis.

Representative Lee Jae-sang responded calmly according to the principle, although it will take time. Hive is a firm that follows principles, a firm that pursues quality management, and there is no change in this stance." Representative Lee Jae-sang with the 'principle of no change' at the forefront. In fact, he expressed his intention not to accept Newzins' request as a 'principle'.



Above all, CEO Lee Jae-sang added meaningful words, saying, `Looking back, those who obeyed the principles eventually became the final winner.' This was also a statement that expressed CEO Lee Jae-sang's confidence that Hive's method of adhering to the principles so far will eventually become a winner.

An unprecedented conflict is shaking the entire music industry, even Newzins, who willingly jumped with his arms to protect his mother, Min Hee-jin, in the mud fight between Hive and Min Hee-jin. A situation in which Hive CEO Lee Jae-sang may apply a crime of disgust to the rebelled New Jeans. It is expected that the future of New Jeans will continue to be dark.



soulhn1220@sportschosun.com