BMC utilizes celebrity IP → Regional revitalization project'1euro project·Dajayo' Business agreement
Oct 24, 2024
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The BMC recently stated "Using celebrity IP, we are launching a new project to activate neglected or underdeveloped spaces."
Recently, the increase in underdeveloped areas and spaces in rural areas and the metropolitan area has emerged as a social problem, and local governments and the government are also paying a lot of attention to solving this problem.
BMC is also interested in these social issues and is preparing for this project. The BMC goal is to revitalize space centered on celebrity IP and further expand the local economy, develop tourism products, and develop local specialties.
BMC is currently planning space projects with different concepts by collaborating with many famous celebrities.
Strategic business agreements have also been signed with companies that have successfully led these projects, such as '1Euro Project', a project to solve population outflow and local extinction problems in local cities through regeneration, and 'Dajayo', a company that adds value to empty spaces.
The BMC said "Through this project, we aim to go beyond simple space improvement and to reactivate cultural content into a single space, region."
rightlight@sportschosun.com
