Rosé Sets Global Trend with 'APT.' Challenge, Idol Participation Soars
Oct 25, 2024
|
BTS’ J-Hope garneredsignificant attention by posting a video imitating Rosé's choreography for 'APT.' His video reignited interest in the song, accumulating millions of views on social media. IVE’s Ahn Yu-jin also joined the challenge, delivering a lively performance that drew enthusiastic responses from fans. Kazuha and Kim Chaewon of LE SSERAFIM, along with Belle from Kiss of Life, further fueled the craze by completing the challenge with their own unique flair.
Rosé's 'APT.' has become a new medium for connecting with fans beyond just music. Participants interpret the choreography in their own styles, create videos, share them on social media, and further elevate the song’s popularity. These participatory contents are forming a strong bond between Rosé and fans, establishing the trend as a cultural phenomenon embraced by various K-pop idols.
The music video for 'APT.,' released on the 18th, surpassed 100 million views as of the 23rd, demonstrating its widespread appeal. The song has dominated domestic and international music charts, making Rosé the first K-pop solo artist to top the global Spotify chart. Bruno Mars, who features on the track, shared his excitement at the song’s success, noting that he was "thrilled to hear it topped Korean music shows and cried all morning," expressing his heartfelt appreciation.
mj.cho@sportschosun.com
