From BTS J-Hope to Ahn Yu-jin, Rosé with 'Apartment Apartment' idol group 'APT' challenge
Oct 25, 2024
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BTS J-Hope drew great attention by releasing a video imitating Rosé's choreography of 'Apartment'. His video rekindled interest in the song, garnering millions of views on social media. IVE's Ahn Yu-jin also participated in the challenge and showed a lively performance, drawing enthusiastic responses from fans. Kajha and Kim Chae-won of Le Seraphim and Bell of Kiss Off Life also joined the craze by completing the challenge with their own charms.
Rosé's 'Apartment' has become a new channel of communication with fans beyond simple music. Participants interpret choreography in their own style, produce videos, share them on social media, and further spread the song's popularity. These participatory contents form a strong bond between Rosé and fans, and have established themselves as a cultural phenomenon with the participation of various K-pop idols.
The music video of 'Apartment', which was released on the 18th, exceeded 100 million views as of the 23rd, proving public interest. The song dominated domestic and international music charts and became the first K-pop solo artist to top the global Spotify chart. Bruno Mars, who featured in the song, was thrilled at the news that he topped Korean music shows and cried all morning," he said, expressing his appreciation.
mj.cho@sportschosun.com
