Hive bowed to the controversy over the document 'Idol Reputation''Apologies directly to the agencies mentioned'
Oct 29, 2024
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On the 29th, Hive CEO Lee Jae-sang said on his official website, `We bow down to artists, industry officials, and fans for our monitoring documents.'
"The document was prepared in the post-mortem collection of various reactions and public opinions to industry trends and issues. It was shared only with some leadership for the purpose of understanding the public opinion of the market and artist fans, but the contents of the document were very inappropriate."
He also wrote, `On behalf of the company, we acknowledge all wrongdoing and take responsibility for the fact that the provocative and raw expressions toward K-pop artists, the personal opinions and evaluations of the authors were added, and that the contents were left in writing.' `We are very sorry and saddened by the fact that innocent artists and their members are misunderstood and harmed.'
"I respectfully and formally apologize to the outside artists who have been mentioned in the document and caused damage and hurt," he said. Each agency is contacted separately and apologizes directly. We also sincerely apologize to all the artists of Hive Music Group, who are under fire for the company", acknowledging the lack of awareness of the problems of the leadership who shared the document, he immediately stopped the preparation of the monitoring document as CEO. We will establish a guide to prevent such problems from occurring again, and we will strengthen our internal control," he apologized and promised to prevent a recurrence.
Finally, he apologized to artists and industry officials who were hurt by this incident, fans, and all those who love and support K-pop. As the company's representative, we will thoroughly improve the past wrongs through stinging reflection, self-reflection and reflection, and we will do our best for the sound development of the K-pop industry by prioritizing the rights and interests of all K-pop artists and respect for their fans."
Earlier on the 24th, a part of the internal executive report containing Hive's industry monitoring, which was released at the parliamentary audit of the National Assembly's Culture, Sports and Tourism Committee, was released. The document contained content that was close to personal attacks, such as slandering idols of other agencies and criticizing their appearance, such as 'surprisingly ugly'The plastic surgery was too much''There was a tendency to be revealed in relation to appearance or sex application' Since then, Hive's internal documents have been released by reports from the online community and multiple media outlets. Only a few were disclosed at the parliamentary audit, and it caused a stir by being full of stark and raw reviews of idols from other agencies.
"This is an excerpt of the community or SNS response as it is to share industry trends and issues with a small number of internal people for reference, and this is not Hive's position," Hive countered.
▶ Next is the full text of Hive CEO Lee Jae-sang's apology.
Regarding the Hive monitoring document, I would like to apologize as Hive CEO.
I bow to artists, industry officials, and fans for our monitoring documents pointed out at the parliamentary audit of the National Assembly's Culture, Sports and Tourism Committee on October 24.
This document was prepared in the post-mortem gathering of various responses and public opinion to industry trends and issues. It was shared only with some leadership for the purpose of understanding the public opinion of the market and artist fans, but the content of the document was extremely inappropriate. On behalf of the company, we acknowledge all wrongdoing and feel responsible for the provocative and primary expressions toward K-pop artists, the addition of the author's personal views and evaluations, and the fact that the contents remain documented. In particular, I am very sorry and miserable about the situation in which innocent artists and members are misunderstood and damaged due to suspicions about reverse viruses that are not true at all.
I respectfully and formally apologize to the outside artists who have been mentioned in the document and caused damage and hurt. Each agency is contacted separately and apologizes directly. We also sincerely apologize to all the artists of Hive Music Group, who are under fire for their company.
As CEO, we acknowledged that there was a lack of awareness of the problems of the leadership who shared the document, and immediately stopped writing the monitoring document. I promise to establish a guide and strengthen internal control to prevent such problems from occurring again.
Once again, I would like to apologize to artists and industry officials who were hurt by this, fans, and all those who love and support K-pop. As the representative of the company, I would like to thoroughly improve the past wrongs through stinging reflection, self-reflection, and to do my best for the sound development of the K-pop industry by prioritizing the rights and interests of all K-pop artists and respect for their fans.
Thank you.
CEO of Hive Lee Jae-sang
narusi@sportschosun.com
