Rosé 'Apartment 'Black and White Cook 'Seo Kyung-deok 'Contributes to the Globalization of Korean Food '

Oct 29, 2024

Black Pink Rosé and pop star Bruno Mars' duet song 'Apartment' (APT.) is gaining worldwide popularity.

The song "Apartment", which Rosé participated in writing and composing, was inspired by the drinking game "Apartment Game", and is spreading around the world as "Meme" and "Challenge" on global platforms such as YouTube and TikTok.

In response, Sungshin Women's University Professor Seo Kyung-duk said "In the music video, Bruno Mars shouted 'Cheers' and Rosé sang 'Apartment' and introduced 'SoMaek' and 'Kimchi Fried Rice' on Vogue YouTube channels are also hot topics."

In particular, Professor Seo said "Somaek", one of the representative Korean alcohol cultures, is widely introduced to the world by various global platforms such as shorts and reels."

He also revealed that the recently ended Netflix series 'Black and White Cook: The War of the Culinary Classes' also contributed greatly to the globalization of Korean food.

Professor Seo said, `It was a good opportunity to spread Korean bibimbap to overseas viewers amid China's recent claim of hot pot bibimbap as its own culture.'

In addition, "As these various contents are loved by people around the world, interest in Korean food is hot" and "K contents are now becoming the mainstream culture of people around the world".

jyn2011@sportschosun.com

Rosé 'Apartment 'Black and White Cook 'Seo Kyung-deok 'Contributes to the Globalization of Korean Food '

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