Rosé Reflects on Success and Challenges with Hit Single 'APT.'
Nov 05, 2024
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In an interview with Paper magazine, she shared, "Five days after the release of 'APT.,' we're finally starting to enjoy it because we're now getting real-time feedback on how our fans feel about everything. I'm relieved."
For the past eight years, Rosé was known as one-fourth of the iconic K-pop group BLACKPINK. Now, with the members branching out under their own agencies, Rosé has embraced this album as a new chapter in her journey. She admitted, "I didn't want to tell everyone because I worried I wouldn't be able to release an album I was proud of. But now, I'm happy and proud to have done it."
The BLACKPINK members have each been charting their own paths. Jennie was the first, debuting under her new label Odd Atelier on December 23 last year. Lisa released her single, 'Llouds,' on February 8, followed by Jisoo's "Blissoo" on February 21. On June 18, Rosé announced her partnership with YG's The Black Label for "Music Management."
Rosé noted, "The news took time because I didn't have a clear plan for the next step. I wanted to make an album, but I didn't want to rush. I’ve made solo music before (like my 2021 single 'R'), but I’ve never had a complete album. This time, I was committed and had to trust my decision."
On September 16, Rosé signed a global contract with Atlantic Records, excited to work with a team she connected with. "Everyone there was so cool. I wanted to wrap up this album with people who would genuinely support me, and I felt a real connection with them," she said. "Ultimately, I'm happy because this has been my own choice."
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Rosé shared personal reflections, admitting she's just like any other woman in her twenties. "I want people to understand that I'm not all that different from a regular 23-year-old girl. If there are people who can relate to my songs, regardless of the relationship type, that connection matters." She added, "Your twenties can be a challenging time—you're vulnerable, confused, excited, and frustrated with life. This song captures that feeling."
Earlier, Rosé faced malicious rumors, particularly from Chinese netizens. Acknowledging the toll of negative comments, she admitted, "I realized how vulnerable and addicted I am to this world, always yearning to be loved and understood." She explained, "I decided to write a song that’s painfully honest, so people would know I’m going through these emotions. Each word in my music is my raw experience."
During a visit from Lisa in May, Rosé played her new tracks. Lisa responded, "This is really cool, I love it," which made Rosé feel proud of her work.
Describing her album as a reflection on the “Terrible Twenties,” Rosé, now 27, hopes listeners won’t misinterpret her sincerity. She stated, "I'm ready to be more open, vulnerable, and true to myself without fear of misunderstanding."
Meanwhile, Rosé's song 'APT.' entered the U.S. Billboard Hot 100 at No. 8 and reached No. 2 on the U.K. Official Singles Chart, fueling a global 'APT.' phenomenon.
lyn@sportschosun.com
