Byeon Wooseok Named New Ambassador for Prada
Nov 04, 2024
|
Italian luxury brand Prada announced on the 4th that it has selected Byeon Wooseok as its new ambassador. His appointment as a Prada ambassador was anticipated by many fashion officials and fans, and Prada confirmed the news today. In June, Byeon Wooseok attended the Prada 2025 Spring/Summer Menswear Fashion Show in Milan, Italy, where he garnered significant attention for his restrained and elegant style among world-class actor models.
During that event, Byeon Wooseok made a lasting impression and received the highest number of votes from netizens worldwide among the invited stars. As a result, Prada selected both Karina, a member of aespa, and Byeon Wooseok as ambassadors for the brand in August, following the appointment of seven members of ENHYPEN last year.
With 11.41 million followers on his personal account, Byeon Wooseok wields considerable influence and has gained "syndrome-level" popularity with the drama 'Lovely Runner.' He is also currently a brand advertising model for about ten major brands.
|
Thanks to the success of the drama, his 2024 Asian fan meeting tour, titled 'Summer Letter,' was recently held in eight cities and was a resounding success, selling out a total of twelve performances and proving his popularity both at home and abroad. Currently, Byeon Wooseok is in search of his next film project and has emerged as a leading actor in the "casting first" trend, with most scripts in circulation reportedly going to him.
lyn@sportschosun.com
