Baskin Robbins Criticized for Using Jang Won-young's Meme Without Permission
Nov 09, 2024
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Baskin Robbins announced the launch of its new product 'Lucky Vicky Mozzi' on the 8th. The brand introduced 'Mochi, which is filled with salt milk ice cream in sticky rice cake and depicts a cute four-leaf clover shape', but the product name became a problem.
'Lucky Vicky' is a combination of 'Lucky', which means good luck, and Jang Won-young's English name 'Vicky' was first mentioned in the process of communicating with fans.
Jang Won-young was talking to the fans and said, `I had a really delicious scones yesterday. But as expected, I'm lucky Vicky, I went and I just came out with a warm scone that just came out."
In addition, in the video of IVE's own content, Jang Won-young is happy that the person in front of her has bought all the bread she wanted to buy, but thanks to this, she has eaten the bread that comes out fresh, and a meme called 'Forever Thinking' was born.
As such, 'Forever Thinking' and 'Lucky Vicky', which contain Jang Won-young's positive energy, have become essential buzzwords among MZs, and are used in various contents.
It is pointed out that it is a problem to use the name as it is, although it is natural to use 'fictional thinking' or 'Lucky Vicky' everywhere since it has become a kind of meme.
Even Baskin Robbins reportedly has not had any discussions with Jang Won-young regarding the product name of Lucky Vicky Mozzi. As a result, Baskin Robbins was accused of having no commercial morality, and the description of the product was deleted from its official website. However, it is still selling through sales channels other than the official website. In addition, it has not issued an apology or even a position related to the controversy.
silk781220@sportschosun.com
