Will NewJeans Part Ways with ADOR Amid Controversy?

Nov 28, 2024

 Will NewJeans Part Ways with ADOR Amid Controversy?



Did the group NewJeans decide to break up with ADOR.

On the 27th, Hani changed the status message of the fan communication platform Forning from 'It's snowing~' to an expressionless emoticon. This is a corrective action according to 
NewJeans ' proof of content, and it is drawing attention because it is after Adore issued a statement to the effect that 'trust Hani's claim and BELIFT LAB apologizes'.

On the same day, Odor said, "
BELIFT LAB's claims regarding the "manager ignored remarks" are completely different from those of Hani, a member of the New Jeans. Hani clearly remembers a member of the BELIFT LAB making a statement on May 27 to the effect of 'Ignore you' or 'Ignore you'. It happened in a relatively short moment, but the fact that Hani has to remember all the situations at the time to take issue with it is too harsh and strict a yardstick for the victim."



Then "The members of Dorr and Adorrr fully trust the words of our artists and truly regret the damage that Hani has suffered. We hope that Bilibrap will not take Hani's damage lightly, but show mutual respect and sincerity."

 Will NewJeans Part Ways with ADOR Amid Controversy?
On the 13th, 
NewJeans sent proof of content to Adore demanding the return of former CEO Min Hee-jin and an official apology from the manager who told him to ignore Hani. The members declared that they would terminate the exclusive contract if they did not correct it within 14 days after receiving the document. The deadline was the 28th as Adore received the certificate of content on the 14th.



A day before the deadline, Odor hurriedly issued a warning to 
BELIFT LAB, but BELIFT LABhas not yet apologized to Hani. In addition, after checking with CCTV, artists, and protocol members, the members of Eyelet said hello to NewJeans in 90 degrees, and the manager insisted on the previous position that he never told them to ignore Hani.

In addition, ADOR has yet to announce its position on other requirements, such as the return of former CEO Min, in addition to the issues related to the BELIFT LAB, drawing keen attention to whether the members of the New Jeans will hold ADOR's hand or terminate the exclusive contract as announced.





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