NewJeans is leaving ador "Now with Min Hee-jin, the schedule remains the same" (Roundup)

Nov 28, 2024

 NewJeans is leaving ador 'Now with Min Hee-jin, the schedule remains the same' (Roundup)
NewJeans.Capture the live footage of the press conference



The group New Jeans has announced its separation from its agency, Adore.

At 8:30 p.m. on the 28th, Newzins held an emergency press conference at the Galaxy Hall of SpaceShare Samsung Station Center in Gangnam, Seoul, and announced its intention to terminate the exclusive contract with Adore.

Since Min Hee-jin, former CEO of Adore, who is called the "Newzins Mom", resigned as the executive director of Adore on October 30, Newzins sent proof of content to Adore on the 13th, asking for Min's return to Adore under all the members' real names, measures for inappropriate mention of Newzins in Hive's internal documents, and an apology for another label manager in Hive telling Newzins member Hani to 'Ignore you'.



At the same time, if these requirements are not corrected within two weeks, the sea declared that it would terminate the exclusive contract. The deadline for answering the content certification was midnight on the 29th, and the members of Newzins expressed their position on this.

 NewJeans is leaving ador 'Now with Min Hee-jin, the schedule remains the same' (Roundup)
Newzins Press Conference Live Screen Capture
The press conference was held at 8:30 p.m., close to the deadline for Newzins' response to Adore. The members of the New Jeans suddenly announced the sea about two and a half hours before the start of the press conference at 6 p.m. It is certainly unusual to hold a press conference in the late evening, and attention has been paid to what position the members will express. Above all, the time was during the rush hour, and Seoul became more crowded because roads and roads were not maintained due to snow bombs.



The members appeared in comfortable clothes and greeted each other on that day. First of all, for holding a press conference late at night, Hani "I'm coming in next week because I have to go abroad in the morning, and in the meantime, I wanted to accurately convey my concern and our position because I didn't know what Hive would do." I had no choice but to hold a press conference.'

 NewJeans is leaving ador 'Now with Min Hee-jin, the schedule remains the same' (Roundup)
Newzins Press Conference Live Screen Capture
▶"Newzins is not affiliated with Adore from midnight on the 29th."



At the same time, he strongly insisted on terminating the exclusive contract with Eodo. Hani says "The reason for leaving Theodore is very simple. I think there are some people who understand the situation. Newzins is an artist belonging to Adore, and Adore is obligated to protect Newzins. It is the most basic duty of a company. Audor has neither the will nor the ability to protect Newgins. So we have mental pain. There's nothing to gain, so I don't think there's any reason why the 5 members will stay", he explained.

Minji also nailed the termination of the exclusive contract with Adore, saying, `I would like to inform you that the exclusive contract between Newzins and Adore will be terminated from midnight on the 29th.' Then "Hive is like playing with words 'Hive is wrong, it's not Adore's fault'" says Dor. However, Adore and Hive are already the same as one body. Adore, who has been working with us, has changed. All the existing directors were also dismissed. Now, the hive and adore have been distinguished, and it has changed to the taste of the hive. The trust relationship with the director, who has worked hard, has also been broken. Under these circumstances, he stressed that he cannot continue to sign an exclusive contract with Audor.

We also requested Adore to correct violations of the exclusive contract, but the deadline ends at midnight on the 29th. Odor was the answer to the reluctant statement and the continuous show-off. None of the requirements were made. I am tired of the insincere attitude even though I have conveyed our opinions several times. I felt again that there was no sincerity about us at all. It's past business hours, less than four hours until midnight, and I don't think it's going to change in there, so I'm going to terminate my exclusive contract with Audor."

▶'last notice'adore answer to proof of content? "Feel more serious"

When asked if there was no response from Adore to the proof of contents, he sent an e-mail an hour before the press conference and read it. But when I looked at the contents of the mail, I felt it was serious once again. The main content of the e-mail was to act within 14 days, but there was not enough time, I am sad that this happened without an interview with the members, and there were some things that were difficult to do because it was not what Audor didIt was about '," he replied. Then Harin helped "The contents of the proof of content sent from Dorr will be released tomorrow morning."

 NewJeans is leaving ador 'Now with Min Hee-jin, the schedule remains the same' (Roundup)
Newzins Press Conference Live Screen Capture
▶"Scheduled and contracted ads remain the same"

In relation to the termination of the exclusive contract, there are also questions about the existing scheduled schedule and contracted advertising brands. Daniel said "When the exclusive contract is terminated, he will no longer be an artist belonging to Audor. I'm free to get out of the door and do the activities I really want. However, the schedule that is promised and contracted will proceed as it is. I want to tell advertisers that you don't have to worry. I don't want to cause any other damage at all."

▶ What happens to the hundreds of billions of penalties..."We're not responsible."

Then, according to the Fair Trade Commission's standard exclusive contract, the penalty is usually set by multiplying the average monthly sales of the previous two years by the number of remaining months of the contract based on the termination of the contract, which could result in hundreds of billions of won worth of penalties if Newzins terminates the exclusive contract with Adore.

Harin "I've seen the article on the penalty several times. I've never violated an exclusive contract. We're doing our best, but I don't think there's any reason for us to pay a penalty. Rather, I think Hive is responsible for the situation now that Odor and Hive have breached their contracts," he said.

▶ Group name Newzins, to whom is the trademark right? "I don't want to give up my name."

The group name Newzins is also open to contention. Hyein may not be able to use the name "Newzins" regardless of our will. It doesn't change that five people are Newzins. I don't even want to give up my name. For some people, the name Newzins may feel like a trademark issue, but it's not just a matter for us. "Since it is a name that contains all the days from the first time the five of us met to the present, we will try to secure the name and rights of the Newzins. "Nothing has been done regarding trademark rights." Maybe we should discuss such matters in the future."

▶ Are you going to file a provisional injunction to suspend the validity of the exclusive contract?

As it insisted on terminating the exclusive contract with Doror, there is also a possibility that Newzins could file an injunction against Doror to suspend the validity of the exclusive contract and fight in court. However, Minji "I don't think we have any reason to file a provisional injunction," he replied. At the same time, regarding the nature of this case, "I think it was caused by a lack of respect for each other." I think this happened because we spoke out about the irrationality that we suffered, and there was no answer to it."

 NewJeans is leaving ador 'Now with Min Hee-jin, the schedule remains the same' (Roundup)
Newzins Press Conference Live Screen Capture
▶"Future activities with Min Heejin"

In the meantime, he also expressed his willingness to continue his activities with former representative Min. Min-ji said "I want to have good activities with CEO Min Hee-jin in the future", and Hye-in said "I think CEO probably feels the same way as us". When asked if he had anything to say to Chairman Bang Si-hyuk of Hive, Min-ji answered "I have nothing to say to him."

▶"Parents cheer for you too"

Members' parents' positions were also delivered. Hani says "My parents support me a lot. I don't think it makes sense to be subjected to this in itself, but I won't be hiding and I don't have to. We are also canceling the exclusive contract because we want to do what we were originally doing freely and happily in the future."

▶"I lost trust in the door without Min Hee-jin."

It also closed the possibility of improving relations with Adore or Hive in the future. Minji "We have conveyed our position several times. But I think it's a show that I want to talk to you now. Yesterday's statement was also reluctant, and Hye-in pointed out "I was hurt and shocked by the media play. I have already seen too many situations in which people try to deceive the public by exaggerating untrue content as if it were true," he said, reiterating his position that he had lost confidence in Adore and Hive.

▶ Press conference announcement before Dorr's answer? "Only lies and excuses"

Some of expressed their doubts about the announcement of the press conference at 6 p.m. that day, before Odor sent an answer to Newzins. It is a view that the company has already decided to terminate the exclusive contract even before seeing Audor's answer. Minji "We've already given you the corrective content and period, but we haven't done anything. I was not interested in improving proof of content, only lies and excuses. The answer that always avoids this kind of time-dragging was our attitude toward us. I didn't want to waste any more of our precious time. We will proceed with the termination of the exclusive contract as scheduled after midnight on the 29th."



And finally "The legal story will be told later. This is the first case like this. First of all, we're giving you our opinion."



rightlight@sportschosun.com