NewJeans - Min Hee-jin, why do you keep 'emergency press conference' is the only press event

Nov 28, 2024

 NewJeans - Min Hee-jin, why do you keep 'emergency press conference' is the only press event
Newzins and Min Heejin (3rd from left). Photo Source = Min Hee-jin Account



The group New Jeans will hold an emergency press conference. The move is a reminder of Min Hee-jin's 'emergency press conference', who was the CEO of the agency, Adore.

Newzins will hold an emergency press conference at 8:30 p.m. on the 28th in Gangnam, Seoul, and announce its position on the termination of the exclusive contract.

The members of the New Jeans suddenly announced about two and a half hours before the start of the press conference at 6 p.m. that day. It is certainly unusual to hold a press conference late in the evening. Above all, the time is during the rush hour, and in Seoul, roads and roads have not been maintained due to snow bombs, making it more crowded.



Nevertheless, it is interpreted that the members of the New Jeans urgently held a press conference in the evening, so they are strongly insisting on the termination of the exclusive contract with Audor. Only reporters and video reporters will be invited to the press conference, and the members' positions will be delivered in real time with text articles and live broadcasts.

Min Hee-jin, former CEO of the New Jeans and the former CEO of the New Jeans, dubbed the 「New Jeans Mom」, has held three emergency press conferences or conducted live broadcasts so far. It is a rather ironic situation in which Newzins and former CEO Min, who have been away from media events such as showcases and interviews with reporters since their debut in 2022, have actively used the media since the conflict with 'Dore's parent company'Hive.



 NewJeans - Min Hee-jin, why do you keep 'emergency press conference' is the only press event
Dore's CEO Min Hee-jin held a press conference about the confrontation with Hive. CEO Min Hee-jin answers questions at a press conference held at the Korea Conference Center on the 25th. Reporter Huh Sang-wook @sportschosun.com/2024.04.25/
The first emergency press conference was in April. In April, during a management dispute with Hive, former CEO Min held an emergency press conference and refuted the suspicion of stealing management control, and poured out unprecedented remarks such as "'These dog men came in' and '. The blue cap and green striped top worn by former representative Min at the time became the talk of the town, and it became the "all-time press conference".

 NewJeans - Min Hee-jin, why do you keep 'emergency press conference' is the only press event
Adore Min Hee-jin, the head of the group Newzins, held an emergency press conference at Maehwa Hall at the Press Center in Seoul on the 31st. CEO Min Hee-jin answering questions. Reporter Huh Sang-wook @sportschosun.com/2024.05.31/
Following this momentum, Min also held an emergency press conference in May, about a month later. At that time, when the court ruled that former CEO Min's position was retained, former CEO Min expressed his intention to find a compromise on the representative level of Hive. Former representative Min, who used harsh expressions such as 'Gae-Joong-Joo' and 'That's right' just a month ago, appeared in a bright outfit at the press conference and asked Hive to reconcile.



 NewJeans - Min Hee-jin, why do you keep 'emergency press conference' is the only press event
Newzins, which hosted an emergency live broadcast on the evening of September 11. Screen Capture
However, the conflict between the two sides has not been sealed. Then in September, the members came forward. It was the first time since the conflict between former CEO Min and Hive first became public. At that time, he insisted on the return of former CEO Min to the position of CEO of Airdo through an emergency live broadcast. In August, former CEO Min stepped down from his position as CEO of Airdo and Kim Joo-young expressed dissatisfaction with his position as head of Airdo.

The members of the New Jeans will then hold an emergency press conference on the afternoon of the 28th. All four were announced suddenly a few hours before, and reporters are also in urgent need of newzins-related issues. Above all, the observation is that the members could follow former CEO Min and leave the door, considering that they nailed 'Exclusive Contract Termination' in the notice.

Former CEO Min also resigned as an in-house director on October 30. On the 13th, all of the members under their real names sent proof of content to Adore demanding the return of former CEO Min, action against inappropriate mention of Newzins in Hive's internal documents, and an apology for another label manager in Hive telling Newzins member Hani to 'Ignore it'. At the same time, if these requirements are not corrected within two weeks, the sea declared that it would terminate the exclusive contract. The deadline for answering the content certification is 28 days, and it remains to be seen whether Newzins members will begin to cancel their exclusive contracts, which are complicated by huge penalties.



rightlight@sportschosun.com