NewJeans New Account, Advertiser Protest...concern about possible legal problems

Dec 18, 2024

 NewJeans New Account, Advertiser Protest...concern about possible legal problems



Odor expressed concern about the move of the group New Jeans.

"All accounts other than Newzins' official SNS, which was opened by Dorr on the 18th, were opened without prior consultation under the exclusive contract," Ador said on the 18th. Inquiries and complaints have arisen from third parties, including advertisers, regarding the posting of the account and content" he said.

"Separate entertainment activities through the account may cause legal problems, so Adore conveyed concerns to artists and legal representatives (the parents of the members)."




In addition, "Newzins has a dedicated platform (forning) and an official SNS account created to communicate with fans. Members want to communicate with fans through the official channel," he said.

Newzins claims that its exclusive contract with Adore was terminated as of the 29th of last month. Audor filed a lawsuit to confirm the validity of the exclusive contract, but the members opened a new account under the name of 「Jeanspo Free」 on the 14th. The members stormed up the post saying "It's really us" and "We'll see each other more often here"




In particular, on the 18th, a pictorial with Vogue Korea was also released, and the members drew a line with Adore by stuffed their real names on the cover instead of the name New Jeans. In particular, Min Hee-jin, former CEO of A-Door, was named as a special director in this photo shoot, which was controversial.






silk781220@sportschosun.com