MBC-SM Entertainment Holds HandsMOU for Virtual Industry Development
Dec 12, 2024
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MBC and SM Entertainment signed a memorandum of understanding (MOU) on the 11th to develop the virtual industry in the media and contents sector.
Ahn Hyung-joon, CEO of MBC, Tak Young-joon, CEO of SM Entertainment, Jeon Jin-soo, Director of MBC Entertainment, Park Joon-young, Chief Creative Officer of SM Entertainment, and Roh Si-yong, Chairman of MBC Virtual Content Business, attended the signing ceremony.
MBC, a content-oriented global media group, and SM Entertainment, a pioneer of K-POP, have joined forces to develop the virtual industry in the media and contents sector.
MBC and SM Entertainment announced that they will work together to achieve common goals and achieve sustainable results through mutual cooperation through the production of contents using the IP of virtual artist Naveis. Later, NAVIS' MBC 'Show! We plan to collaborate in various ways, including appearing in 'Music Core'.
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Tak Young-joon, CEO of SM Entertainment, said, `Just as Culture Broadcasting and SM have created market-leading values in broadcasting and entertainment together, we expect content collaboration using NICE IP will also present a new milestone in the virtual entertainment sector.'
Through this strategic alliance, MBC and SM Entertainment are expected to lead the development of the virtual industry in the media and contents sector and be imprinted as a success story of Korean entertainment technology.
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