"Who comes to mind?'SM Virtual Artist Nabis'' appearance on Music Core
Dec 12, 2024
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SM held a business agreement ceremony with MBC at the MBC headquarters in Sangam-dong on the afternoon of the 11th for the development of the virtual industry in the media and contents field. The agreement ceremony was attended by SM co-CEO Tak Young-joon, SM Chief Creative Officer Park Joon-young, MBC CEO Ahn Hyung-joon, MBC Entertainment Director Jeon Jin-soo and MBC Virtual Content Business TF Chairman Noh Si-yong.
According to this agreement, SM and MBC plan to achieve common goals and achieve sustainable results by cooperating with each other through the development of the virtual industry in the media and contents field and the production of contents using the IP of SM's first virtual artist naevis! It also plans to collaborate in various ways, including appearing in 'Music Core'.
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Ahn Hyung-joon, CEO of MBC, said, `We hope that the two companies will grow together in areas where they can demonstrate their capabilities, such as creating content using the IP of navis through cooperation between the two companies and creating a healthy virtual ecosystem," he said.
Meanwhile, navis, which debuted with the single 'Done' (Dun) in September, is a flexible character that changes flexibly to suit each platform's characteristics in more diverse forms such as Toon style and casual 3D in addition to being vividly implemented with hyperreal VFX technology. It plans to expand the IP Universe not only through music, but also webtoons, games, MDs (goods products), and brand collaboration through voice and Generative AI contents.
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