Rice soup, udon, and walnut snacks...'Eating show master' Lee Jang-woo will visit Daegu on the 18th

Dec 14, 2024

Photo=Sports Chosun DB

The walnut snack brand 'Buchang Confectionary', in which actor Lee Jang-woo actively participated, will open its second store at Shinsegae Department Store's Daegu branch.

The second store of Buchangjegwa, which will open on the basement floor of Shinsegae Daegu on the 17th, is a dessert brand with Lee Jang-woo's extraordinary passion and ideas, and is expected to continue the success of the first store, which was very popular right after its opening. In particular, Lee Jang-woo is planning to visit the store in person on the 18th and meet with customers, raising fans' expectations.

Buchang Confectionary is a project in which Lee Jang-woo was deeply involved in brand planning and development beyond his role as a model. Throughout the course of the menu, such as making dough and dung gold, the brand's completeness was enhanced, and menus that added a young sense to traditional snacks such as 'Milk Nisalt Walnut Snack' and 'Buchang Latte' were created.

"Buchang Confectionary, which was created after about a year of research and development with Lee Jang-woo, will open its second store in Daegu thanks to the success of Shinsegae Gangnam branch's first store," said Lee Kyung-won, CEO of FG.

Meanwhile, Lee Jang-woo has established himself as a "mukbang master" by showing his sincerity about food in various entertainment programs. Lee Jang-woo, who has expanded his food and beverage business by operating a udon restaurant 'Ubul Restaurant' and a rice soup restaurant 'Hoseokchon', is now solidifying his position in the dessert market through the walnut snack brand.

mj.cho@sportschosun.com

Rice soup, udon, and walnut snacks...'Eating show master' Lee Jang-woo will visit Daegu on the 18th

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