Will tvN be able to complete lineups such as 'Queen of Tears' and 'Bounce with Sunjae' in 2025.
tvN has presented various works this year. 'Bounce on Sunjae's back, 'Queen of Tears', 'Jungnyeon', 'Marry My Husband', 'Mom Friend Son' ranked first to fifth in the popularity rankings of the end of the 2024 TV drama series, and the ₁, of which 'Queen of Tears', recorded the highest ratings of 31%, solidifying its position as a master of drama. Entertainment shows also demonstrated the heyday of tvN's entertainment shows by leading the K entertainment industry with various genres of entertainment contents such as `You Quiz on the Block', 'Seojin', 'Amazing Saturday', and 'Your Sister's Mountain Direct Song'.
In addition, tvN ranked first in the TV channel category for the second consecutive year this year following last year in a survey of viewers of 'Broadcasting Channel Brand Competitiveness (Brand Power Index, BPI). The BPI survey, which has been conducted every year since 2012, was designed by CJ ENM with an external research company and is an indicator that evaluates brand competitiveness by quantitatively measuring the value of a brand recognized by consumers with items related to cognition, consumer behavior, and quality. For 11 items, including channel awareness, preferred channel and duration viewing time, and program completion, 3,000 viewers of broadcast/OTT programs or more than an hour among men and women aged 15 to 64 in the Seoul metropolitan area and six major metropolitan cities will be held within a week.
In the '2024 BPI Survey', which was conducted on a total of 19 channels, including airwaves, tvN ranked first with 47.2 points for 2049 men and women, followed by MBC, SBS, KBS, and JTBC. By program, `Queen of Tears', 'Wonjae, 'Bounce', 'You Quiz on the Block' were rated highly by viewers, and tvN was rated "Fresh", "Enjoyed", "I like it, "It's addictive." It turned out that he had an image of his back.
Attention is also focusing on the tvN lineup, which will end 2024 hotly and embroider 2025 as well. tvN is expected to visit viewers in 2025 with well-made contents that expand the base of contents with various materials.
▶2025 drama line-up
The new Saturday drama 「Ask the Stars」 (written by Seo Sook-hyang, directed by Park Shin-woo), which premieres on January 4, depicts the life of Boss Eve working on a zero-gravity space station and an uninvited dinosaur with a secret mission. Actors loved by global fans such as Lee Min-ho, Gong Hyo-jin, and Oh Jung-se, and romantic comedy master Seo Sook-hyang, and director Park Shin-woo, who formed a thick fan base through delicate production such as jealousy incarnation, are drawing keen attention. In particular, it is attracting a lot of attention as a space office building in the background of the space station, which is the first attempt in Korea. In addition, it contains a universal story of people living through the intertwined relationship of characters armed with various personalities like countless stars filling the vast universe, heralding the birth of a never-before-seen space office.
「Seocho-dong」 (written by Lee Seung-hyun and directed by Park Seung-woo), which is scheduled to be broadcast in the first half of next year, is a court-office drama in Seocho-dong, where various law firms are gathered, where asso lawyers (lawyers who are employed by law firms and receive salaries) who work at different law firms in the same building find their direction in life. Actors Lee Jong-seok, Moon Ga-young, Kang Yoo-seok, Ryu Hye-young, and Lim Sung-jae will work together as five members of the so-called 「Attractors」, a group of lawyers who share a golden lunch. They will portray the pleasant and warm daily life and hot concerns of lawyers in Seocho-dong, where cold litigation comes and goes. Expectations are also high for director Park Seung-woo, who showed a different visual beauty and script from the experience of incumbent lawyer Lee Seung-hyun.
Taepung Corporation (played by Jang Hyun-sook, directed by Lee Na-jung) is set during the 1997 International Monetary Fund (IMF) financial crisis, and it is a story about the growth of a young president to protect the small and medium-sized enterprises 'Taepung Corporation' left by his father amid the IMF bankruptcy crisis and the struggles of his family. Lee Joon-ho, who captivated the hearts of drama fans around the world with his works such as 'King the Land' and 'Clothes Sleeve Red Tip', and Geum Sae-rok, who shows a wide range of acting in various dramas, are making the anticipation high for the production by director Lee Na-jung, who directed 'Please take care of this life as well' and 'Mine'.
With Lee Dong-wook, Lee Joo-bin, Lee Kwang-soo, and Lee Da-hee, 'divorce insurance' (written by Lee Tae-yoon, directed by Lee Won-seok and Choi Bo-kyung) is an office romantic comedy work that takes place by introducing a product called 'divorce insurance' by an insurance company's innovation product development team, which only has the best brains. The meeting of global stars and the fresh subject of 'divorce insurance', which values divorce, such as quantifying all cases related to divorce and setting insurance money, will show a realistic story. The movie is Lee Won-seok's first drama debut, and Choi Bo-kyung will co-direct and Lee Tae-yoon, the author of 『The History and Joy" will write the movie.
tvN X TVING original drama 'Wonkyung' (played by Lee Young-mi, directed by Kim Sang-ho) depicts a hot story hidden between the king and queen, husband and wife, centered on Queen Won-kyung, who won power with her husband Taejong Yi Bang-won while dreaming of a new world. From the perspective of Won-kyung, who dreamed of a new world, the story of the couple, known as political partners, will be created and interpreted to add interest to the play. Cha Joo-young and Lee Hyun-wook, who first challenged historical dramas, foreboding the birth of new 'Saguk Queen' and 'Saguk Queen'. Episodes 1 and 2 will be pre-released on TVing at 2 p.m. on January 6, and episode 1 will premiere on tvN at 8:50 p.m. to maximize the efficiency and satisfaction of TV and OTT viewers.
'Unknown Seoul' (played by Lee Kang, directed by Park Shin-woo) is a romantic growth drama in which twin sisters, who are all different except for their faces, find true love and life by lying in exchange for life. Actors Park Bo-young and Park Jin-young, who have a wide range of acting spectra from emotional melodrama to intense thrillers, are meeting to foreshadow a different synergy. In particular, Park Bo-young plans to challenge for the first two roles since her debut through Unknown Seoul. On top of that, director Park Shin-woo, who formed a solid mania base through dramas 'It's Okay to Not Be Okay' and 'Jealousy incarnation', and writer Lee Kang, who showed delicate writing skills with dramas 'May Youth', will join forces.
It deals with the atrocities of the Kim family, who resumed their counterfeit money business to pay for non-payment drugs, unexpectedly intertwined with criminal organizations and "My Happy House (played by Choi Rang, directed by Kim Chul-kyu)." It is expected to deliver fresh fun with unique materials and settings, and Choi Rang, the author of 『Marriage White Paper』, will write, and Kim Chul-kyu, the director of the well-made production with 『Flowers of Evil" and"Mother" will hold a megaphone.
In 'The Tyrant's Chef (script HapJak, director Jang Tae-yu, planning studio dragon, film drawing, and Jung Universal), a time-slip French chef meets the king, the worst tyrant and the best gourmet, and it depicts a fantasy survival romance of more than 500 years. Director Jang Tae-yu, who received a lot of love for his "Flowers Blooming at Night" and "My Love from the Star" will direct the movie.
'Potato Research Institute' (played by Kim Ho-su, directed by Kang Il-soo) is a healing comic romance set in a mountain valley potato research institute where potatoes cry and laugh. Lee Sun-bin and Kang Tae-oh of `Strange Lawyer Woo Young-woo' have confirmed their appearances for the `Drunker City Women' and 'Boy's Generation'. Director Kang Il-soo and writer Kim Ho-ho of 「New Officer Koo Hae-ryeong」 reunite, drawing attention as a work that will provide both laughter and emotion.
Based on the popular webtoons of the same name on Naver, Baek Soo-jung, the team leader who suffers from black history, and Ban Ki-yeon, who holds a black salt dragon on her chest, will also visit viewers in 2025 as well. Director Moon Ga-young, Choi Hyun-wook, Lim Semi, and Kwak Si-yang are expected to make a new acting synergy with Tiki-taka chemistry, with director Kim Soohyun Lee of 'Ebeneficial Fraud'.
"Please Take Care of Drinking" (played by Myung Soo-hyun and Jeon Ji-hyun, directed by Jang Yoo-jung) is a sober-minded romance in which a woman who complimented herself as a very common-sense drinker reunites with a health center doctor who is more difficult to quit drinking than alcohol. It is the first drama recommended this week in Korea, and the pleasant chemistry between Choi Soo-young and Gong Myung is expected to be added. Myung Soo-hyun and Jeon Ji-hyun, who have been writing the series of "Just Eat Young-ae C", will be in charge of the script, and Jang Yoo-jung, director of "Finding Kim Jong-wook" and "Honest Candidate", will direct.
'Gyeonwoo and the Fairy' (played by Yang Ji-hoon, directed by Kim Yong-wan) is a fantasy romance drama about a high school girl shaman saving her first love herself based on the popular webtoon of Naver of the same name. The meeting between rising stars Joey-hyun and Choo Young-woo is expected to provide a different kind of fun by adding chilling and sad ghosts to the fresh first love romance.
In addition, tvN plans to create a new lineup of Wednesday-Thursday dramas in the second half of 2025 to provide more colorful entertainment. In addition to the lineup released this time, a lot of attention is also being paid to drama works that will reach viewers in 2025.
▶ 2025 tvN entertainment lineup
Even in the new year, tvN aims to visit viewers with endless enjoyment. First of all, in January, a spin-off of 'Beans are planted and red beans are planted'"Beans are grown" will be released. "Beans are planted and rice is grown when you eat." It contains the contents of Lee Kwang-soo and Do Kyung-soo, who showed their best friend's brother chemistry in "Kidney Red Bean", running the cafeteria. 'PyongPyongPyong Earth Entertainment Room', which has captured the hearts of MZ viewers at once by dominating various topical indices, will also return for season 3. Lee Eun-ji, Mimi, Lee Young-ji, Ahn Yu-jin, and Na Young-seok, representing the MZ generation who knows how to play properly, will bring unpredictable laughter 'PyongPyongPyong Earth Entertainment Room 3' will visit viewers in the first half of 25 years.
The second season of 'My Sister's Mountain Direct Delivery', which gave a harmless clean smile this summer with its salty fishing village reality, was also listed in the lineup, including various workplaces that embrace the sea and food for seasonal meals that can only be tasted there. In addition, Jongwon Baek, Korea's top restaurant management expert, will visit viewers for the third season of Jongwon Baek's global rice business challenge from start-up to operation in a barren Korean restaurant.
There are also fresh plans for tvN's entertainment programs that always challenge new pleasures. Producer Ryu Ho-jin and Yoon In-hoe PD, Cha Tae-hyun, Kim Dong-hyun, Lee Yi-kyung, Shin Seung-ho, and Oh Sang-wook are looking for cultural heritage and materials representing Korea. At 8:40 p.m. on the 6th, the City Boys, which will live in a rented rural village in Finland without electricity, water, or Wi-Fi, will premiere 'Finland Rent-a-Live', which contains the crazy local life of Lee Je-hoon, Lee Dong-hwi, Kwak Dong-yeon, and Cha Eun-woo.
In February next year, a new program will also be unveiled in search of dopamine with an irresistible taste of chef Edward Lee. Edward Lee will tour Korea with his daughter Aden, who is the most perfect partner, and will present dishes using seasonal ingredients with various concepts every time. It will also feature new travel knowledge variety works to learn about Europe's economy, culture, language, and food. Producer Yang Jung-woo, who directed the `Useless' series, will leave along the Mediterranean sea route with miscellaneous scholars such as Yoon Jong-shin and Dr. Kim Sang-wook. In addition, new works by Yoo Jae-seok and PD Jung Chul-min, who worked well with 'Apartment 404' and 'Six Sense' will be produced.
lunamoon@sportschosun.com
