Lee Yoo-bin, CEO of Tirtir, confesses his feelings of divorce

Dec 29, 2024

 Lee Yoo-bin, CEO of Tirtir, confesses his feelings of divorce



Former TIRTIR CEO Lee Yoo-bin expressed his feelings directly on his personal account while his marriage was over.

Former CEO Lee Yoo-bin decided to create a really happy family, not a happy family that appears on his personal SNS on the 28th"I'll start a new life with the children." he said. Regarding the divorce decision, he said "Choice for each other's happiness"As a result of finding a way for each other, not anyone's fault"

"I shed tears every day because I felt sorry for the children, but I believe that if the mother is happier, the children will be happier.""I will watch them with all my energy until the end." delivered his pledge. He also said of his ex-husband "I sincerely wish him happiness as a father who has been together for many years, giving each other good energy and giving me precious children."




In this regard, former CEO Lee Yoo-bin and her husband A have agreed to divorce and are separated, and former CEO Lee Yoo-bin will have custody of their two children. They decided to go their separate ways, sharing a promise to fulfill their responsibilities as parents of children.

Former CEO Lee Yoo-bin, well-known as a beauty influencer, distinguished himself in the cosmetics industry by founding the beauty brand Tritir in 2019. Tirtir recorded 123.7 billion won in annual sales in 2022, surpassing 100 billion won for the first time, and continued its success last year with 171.9 billion won, up nearly 40% year-on-year.

In April, former CEO Lee Yoo-bin stepped down from the management front by handing over Tirtir's management rights to global company Goodai Global. At the time, he said, "I felt that we needed a systematic and efficient operation to become a global company."Tyr is also making remarkable progress in the American market."I cheered for the future of the brand.






mj.cho@sportschosun.com