'Squid Game 2' has taken over landmarks around the world.
Young-hee, the mascot of 'Squid Game', appeared in front of the opera house, on the Champs Elysees in Paris, and on the Zhaopraya River in Bangkok, Thailand.
One day before the release of 'Squid Game 2', the whole world is excited. Earlier this month, 456 fans dressed in green sweatsuits bloomed on the streets of Champs-Elysees in Paris, France' I participated in the game. A 4.56km run event was also held in LA, USA, with 1,600 people racing to get tickets for the pre-preview. The entire subway billboard in Milan, Italy, is currently plastered with 'Squid Game 2'.
Netflix's full support is great. Netflix's original series 'Squid Game' recorded the highest number of Netflix series with a cumulative viewing time of 1.65 billion hours in 28 days after releasing season 1 in 2022. It also has 2.8 billion views to date. It is still an unbreakable record and remains one of the most successful series in the world. This is why Netflix is putting all its life and death into season 2 of "Squid Game".
Netflix is launching a barrage of marketing supplies not only in Korea but also around the world, including the U.S. and Europe. Director Hwang Dong-hyuk, Lee Jung-jae, Lee Byung-hun, Lim Si-wan, Yang Dong-geun, Kang Ae-sim, Lee Seo-hwan, and Jo Yu-ri held a fan event in LA on the 12th. The season 2 premiere event was held at the Hollywood Exhibition Theater.
In fact, Netflix is said to have significantly increased its marketing budget for Season 2. The New York Times (NYT) reported on the 23rd (local time) that `it is similar to the marketing budget of the other hit Netflix, 'Stranger Things' or 'Bridgerton' series.' Netflix Chief Marketing Officer Marian Lee has put together a specific promotional campaign for people to watch Season 1 again"It also encouraged the fandom to talk about the work", he explained.
Milano subway billboard
Squid Game Season 1 even crossed the `Invisible Wall' of the U.S. content market. Actors Lee Jung-jae and Jung Ho-yeon were the first Koreans to receive the Best Actress Award in TV Drama by the American Actors Guild (SAG). In addition, Squid Game Season 1 won six awards, including the director and acting awards, in the 2022 `Emmy Awards' which is the most prestigious in the U.S. broadcasting industry. It is the first non-English language award for the Emmy Award, which has been selected only for English-speaking works since it was first held in 1949.
Milano subway billboard
Top, who has been excluded from official production presentations, interviews, and overseas promotions for his drug convictions 'Squid Game 2', is also promoting on his account. Top is promoting himself on his social media on the 25th by revealing figures, alcohol, and 'Squid Game' invitations that he seems to have received from Netflix along with the article D-1. However, some point out that as many voices are critical of Top's appearance in 「Squid Game 2」, "Isn't it helping to stay still?"
Meanwhile, Squid Game Season 2 has already been nominated for Best TV Series Drama at the Golden Globe Awards in January next year. It is also unusual to be nominated before the work is even released to the public, and it is said that it has received favorable reviews from experts in advance.
