YG Entertainment (hereinafter referred to as YG) executive producer Yang Hyun-seok sharpened the knife properly.
Yang Hyun-seok announced the launch of the rookie through the announcement video of the 『Treasure News & 2025 YG Plan" released on his official channel on the 2nd. He added: "There are quite a few trainees waiting to make their debut at YG. We will tell you the specific date of the debut later."
YG has been leading K-pop in the 2020s by reigning as the big three along with SM Entertainment (SM) and JYP Entertainment (JYP). However, after Hive joined the Big Four with BTS's performance, YG was repeatedly hit by bad news, casting a dark cloud over it.
Former Big Bang member Seungri made a disgraceful withdrawal from Burning Sun Gate, and Top announced his retirement due to the cannabis scandal. Since then, Big Bang has found a new nest with G-Dragon, Daesung, and Taeyang all leaving YG. In addition, BLACKPINK, who played the role of YG's filial daughter following Big Bang, signed a contract as a whole, but YG lost its star as they decided to develop their solo activities separately.
On top of that, with iKON's exclusive contract termination and WINNER's military retirement, YG will only have AKMU, TREASURE, and new girl group Baby Monster.
To make matters worse, YG's head Yang Hyun-seok has even been suspected of various crimes. Fortunately, the suspicion of sexual hospitality by foreign investors ended without charge, and although he was not prosecuted for tax evasion and tax evasion, he was fined 15 million won for gambling abroad, and is on trial for threatening the informant, Han Seo-hee, to reverse his testimony to cover up the drug administration case of former icon member B.I. On top of that, Yang Hyun-suk suffered another image blow due to the alleged tax evasion of watches.
As such bad news overlapped, some suggested that YG's four big positions were in danger. However, as Yang Hyun-seok himself announced his plan to strengthen the artist lineup with the new artist launch plan for Treasure's change, Black Pink's world tour, and Winner's comeback, expectations are high on whether YG will be able to recover its crumpled pride.
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