As expected, I.V...I also ripped the Rebel Heart Challenge→Cumulative 23.9 million views
Jan 23, 2025
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On the 13th, IVE released the pre-released title song of the third EP album 'VE EMPATHY' and is making a comeback through music broadcasts and various contents.
In particular, the response to the global short-form video platform 'TikTok' challenge 'Rebel Heart' is hot every day. The dance challenge video featuring the powerful choreography of IVE members exceeded 23.9 million cumulative views on TikTok, and the emoji challenge, which became a hot topic with the members' chemistry, received 3.89 million views, realizing the hot response.
In addition, Ahn Yu-jin showed off her perfect chemistry again through a dance challenge with the group aespa Karina, who performed a collaborative performance at the "2024 SBS Music Competition", recording 2.75 million TikTok views, and the challenge with Yoo Jae-suk and Cho Se-ho of 『You Quiz on the Block』, which drew great attention due to the appearance of Ahn Yu-jin and Jang Won-young, also continued with 1 million views. Russian model Dasha Taran, who has nearly 14.04 million TikTok followers, also participated in the emoji challenge, demonstrating the global impact of 'reble hearts'.
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From the band that changed the tempo and atmosphere of the original song by playing the piano and violin and created a completely different feeling, to the team that added a thrilling mood by emphasizing the bass and drum sound. The rough and powerful vocals made the festival come to mind, and the soft and calm tone represented free and peaceful youth, showing unlimited variations, maximizing the musical charm of 'Rebel Heart'.
'Rebel Heart' is a song about the solidarity march of 'Anti's with various narratives, featuring colorful vocal harmonies, overwhelming chorus, luscious strings and uptempo drums.
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At the same time as its release, the Band Challenge created a new wind in the challenge scene by creating a hot topic on various SNSs and communities. Band fans hoping for the 'Rebel Heart' challenge of various bands lined up, captivating K-pop fandom as well as more listeners, influencing them regardless of genre. Since then, Billboard Korea has shed light on this and continued its enthusiasm, with 'reble hearts' rising on the real-time trend of X (Twitter).
In addition, if you search for IVE on TikTok, you can check the members' dance and emoji challenges and band challenges at a glance, as well as enjoy the cover video in which Dive (official fan club name) participated, forming a place for communication with 'reble heart', and adding to the beauty of waiting for a comeback by using the 'pre-save' function, which allows you to save the sound source in advance.
Meanwhile, Ive will make an official comeback on February 3 with the release of the album 'Ive Empathy'. Prior to its release, it will continue its various activities to heat up the comeback.
star77@sportschosun.com
