Byeon Wooseok Tops January’s Rising Star Brand Reputation Rankings
Jan 30, 2025
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The Korea Corporate Reputation Research Institute measured 63,180,892 Rising Star Brand Big Data measured from Dec. 30, 2024 to Jan. 30, 2025 through consumer behavior analysis to measure the participation index, media index, communication index, and community index for star brands.
The brand reputation index is an index created through brand big data analysis by finding that consumers' online habits have a great influence on brand consumption. Rising Star brand reputation analysis can measure consumer relationships, positive evaluations, media interests, and consumer interest and communication with the Rising Star brand. The Rising Star brand reputation detailed indicators included category consumption weights?
The Rising Star brand reputation analysis is an analysis of the relationship with consumers through the big data reputation algorithm for brands at the top of the brand reputation, which analyzed entertainers, singers, trot singers, drama actors, movie actors, boy groups, girl groups, sports stars, advertising models, and new idol categories. Rising Star brand reputation analysis allows you to analyze brands that grow in the interest of consumers in various categories.
In January 2025, rising star brand reputation ranking 30th was analyzed in the order of Byun Woo-seok, Lee Joon-hyuk, Choo Young-woo, Kim Do-young, Park Ji-hyun, DAY6, Bibi, Chae Soo-bin, Lee Young-ji, Stray Kids, Cha Cha-young, Lee Je-hoon, Jo Yu-ri, Ko Yoon-jeong, ENHYPEN, Baby Monster, Park Seo-jin, Kim Hye-yoon, Um Tae-gu, Anseong-hoon, QWER, Lee Yi-kyung, Tours, Wi Ha-joon, Lee Da-jin, Son Tae-jin, BoiNext Door, Lee Moo-jin, Carda?
Byun Woo-seok, who ranked first in the Rising Star brand reputation, was analyzed to be a brand reputation index of 4,997,177, with the participation index of 620,884 media index of 865,357 communication index of 1,751,007 community index of 1,759,929.
In second place, Lee Jun-hyuk's brand was analyzed at 4,406,892, with the participation index of 1,233,068 media index of 1,235,322 communication index of 1,030,509 community index of 907,993.
In third place, the Chu Young-woo brand was analyzed at 4,340,380 as the participation index 1,009,279 media index 1,056,506 communication index 1,232,164 community index 1,042,431.
In fourth place, Kim Do-young's brand was analyzed at 4,161,871, with the participation index 715,304 media index 914,793 communication index 1,209,233 community index 1,322,542.
In fifth place, Park Ji-hyun's brand reputation index was 3,560,928, with the participation index 712,058 media index 898,558 communication index 1,011,824 community index 938,489.
Koo Chang-hwan, director of the Korea Corporate Reputation Research Institute, said, `As a result of big data analysis in January 2025 of Rising Star Brand Reputation, Byun Woo-seok brand ranked first. The Byun Woo-seok brand is attracting strong interest and communication from consumers in the advertising category. The second-place brand, Lee Joon-hyuk, has raised media interest in the actor category. The Chu Young-woo brand, which ranked third, generated support and spread from various consumers in the actor category. The fourth-ranked Kim Do-young brand then created an unrivaled issue and spread in the sports category. No. 5 Park Ji-hyun brand was attracting active participation from consumers in the trot singer category"Brand analysis.
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