Cho Sae-ho Addresses PPL Controversy, Pledges to Improve Content
Jan 30, 2025
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Jo Se-ho appeared on YouTube channel 'Pingyego' on the 29th and talked with Yoo Jae-seok, Lee Dong-wook and Nam Chang-hee about the Lunar New Year holiday.
On this day's broadcast, Yoo Jae-seok and Lee Dong-wook looked at Cho Se-ho's brand cardigan and said, "Why don't you give me this?", Cho Se-ho hesitated and said, "It's good..." he opened his mouth carefully.
"I often wear my own clothes because I make my own brand of clothes, and then people say, 'I wore them for sale' and they say, 'Why are you wearing Chanel instead of your own brand?'" he said, explaining the embarrassing situation.
Yoo Jae-seok, who was listening to this, gave his unique pleasant advice, saying, `Live as you wish.'
On this day's broadcast, there were also talks about PPL (indirect advertising). When Lee Dong-wook mentioned the PPL that came into 'Pingye High School', Jo Se-ho "You should learn this, too. It is appreciated that PPL comes into the program, but it is important to melt it naturally so that viewers can accept it pleasantly."
Then "I also tried to melt PPL while doing YouTube 'Channel Cho Se-ho', but I was so clumsy. That's why it's smashed."
Nam Chang-hee, who was listening to this, said " (PPL) did not melt at all. It's just a lump," Cho Se-ho joked, "I just want to talk about this once. Many people don't watch my channel, so I have no choice but to do it here because many people watch it. "I tried to melt the product with all my might for the advertiser, but the problem was that I did it too much.'
Nam Chang-hee advised "It all started with you, so accept it humbly" and Jo Se-ho "That's why I'm brave enough to tell you. You'll do a good job"I vowed.
Earlier in July last year, Cho Se-ho posted a video of 'Get Ready with Se-ho' on YouTube, causing controversy by exposing the products of luxury brand C company excessively. As more than half of the 14-minute video was devoted to the brand's story, criticism such as "There is no authenticity in the content" and "PPL is too explicit".
As the controversy grew at the time, Cho Se-ho thanked the subscribers for their loving advice"We will faithfully reflect it in future content production," he said.
mj.cho@sportschosun.com
