Do you only eat dew or TWICE SANA? This is the best face of Korea and Japan
Jan 24, 2025
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Inner beauty brand Near recently announced that it has selected TWICE member Sana as a Korean and Japanese model. Niar is a brand centered on healthy diet and inner beauty products, suggesting continuous self-care and a healthy lifestyle to users.
"Sana's bright and positive image fits perfectly with our brand's philosophy," Niar said. "Natural charm and healthy lifestyle align well with Niar's values."The reason for the model selection was revealed.
Unlike the existing diet and health functional food advertising concept, the Niar campaign draws attention as it contains visuals that emphasize healthy and trendy charms. It creates a sophisticated and luxurious atmosphere like a fashion pictorial, and at the same time melts a unique brand identity.
A brand representative said "This advertisement goes beyond just product promotion and will provide new inspiration for consumers seeking health and beauty at the same time."
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Niar, which is attracting attention for its various products and campaigns, is attracting attention not only in Korea but also in the global market by entering large drug stores and variety shops in Japan. The collaboration with Sana is expected to mark a significant turning point in brand growth.
TWICE, which belongs to Sana, is the only K-pop girl group to be listed in the top 10 CD sales in the U.S. in 2024 with its 13th mini album 'With YOU-th' released in February last year, and shone with the presence of 'Global Top Girl Group'. In addition, TWICE unit Misamo (Mina, Sana, Momo) recently completed its first dome tour of three Japanese cities, along with the record of entering the Tokyo Dome within the shortest period of female artists' history.
kwonfilm@sportschosun.com
