Netflix Refutes 1.5 Trillion Won Revenue Estimate for 'Squid Game 2'
Jan 01, 2025
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On the 1st, Netflix issued an official statement "We deeply appreciate the interest and love you have given to the proud Korean work 'Squid Game 2' which ranked No. 1 in the world on Netflix's official aggregation site from the first week of its release"I would like to tell you Netflix's position because there is a completely different part from the facts regarding the analysis of individual production returns for 「Squid Game 2" published by a domestic research group."
Subsequently, "Monthly subscription services such as Netflix cannot earn additional revenue from the number of views or viewing time of individual works"It is impossible to calculate the profits from the success of a work " he said.
"There is also no official information that enables the estimation of financial returns from individual works. "Netflix also does not or cannot evaluate the performance of the work in this way. "
Additional revenue estimation or prediction of individual works is appropriate for the sales analysis method of VOD services, which is operated around box office performance or single payment by movie theater ticket sales, he said. "It cannot be applied to subscription-type services that allow members to pay a fixed amount of money and watch content indefinitely every month."
Finally, "Netflix is structured to produce globally loved works based on members' monthly subscription fees."We are concerned about the spread of inaccurate information due to incorrect analyses or allegations that may cause major misconceptions about these corporate structures."
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Meanwhile, 'Squid Game'Season 2', which was released on December 26 last year, has been watched for nearly 500 million hours worldwide and is considered the most viewed content on Netflix as of the first week of its release.
Season 3 of the `Squid Game' will be released in the second half of this year.
yaqqol@sportschosun.com
