Rosé Named Global Ambassador for Yves Saint Laurent Beauty
Jan 24, 2025
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Rosé is receiving worldwide attention, breaking new records with her first full-length album 'rosie'. Rosé, who has become an icon that everyone envies with her bold, honest and confident attitude and unique artistic sense presented by Rosé, perfectly expresses the woman defined by Yves Saint Laurent Beauty. Rosé, who combines natural confidence and captivating stage control, is expected to play an active role in various campaigns in the future as a new face representing Yves Saint Laurent Beauty.
Rosé says "Beauty is a way of expressing my personality. It's about expressing yourself as you are without hesitation. And I think that's Yves Saint Laurent beauty. We are very happy to be with you on this journey as a family of Yves Saint Laurent Beauty." He expressed his feelings about selecting Ambassador. Following the news of the selection of Ambassador, Rosé will make her first appearance in the 'Yves Saint Laurent Beauty Love Collection' campaign, which is about to be released in Korea, to publicize her collaboration with Yves Saint Laurent Beauty in earnest.
Stephan Bezy, the international general manager of Yves Saint Laurent Beauty, said "Bold without hesitation, and modern rosé is Yves Saint Laurent Beauty itself. We are excited to embark on a new journey with Rosé, who has a strong influence of this era." It was said.
Rosé, who is growing into a beloved artist in the world beyond Korea, is the first Asian artist to be on stage as a headliner at Coachella as a group Blackpink and is now a solo artist, showing her influence to dominate the Billboard charts. Beyond music, it is leading the trend with unique sensibilities in fashion and beauty, inspiring contemporary women.
The various campaigns that Yves Saint Laurent Beauty and Rosé will present together can be found on the official social media account of Yves Saint Laurent Beauty.
Source: Yves Saint Laurent Beauty
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