Refused to advertise due to war criminal enterprise...Song Hye-kyo has been on top for 29 years ★ There was a reason why he ran for a long time

Jan 09, 2025

 Refused to advertise due to war criminal enterprise...Song Hye-kyo has been on top for 29 years ★ There was a reason why he ran for a long time



Actor Song Hye-kyo, who has been in his 29th year since his debut, heated up the home turf with his easy-going charm that combines humility.

In the tvN entertainment show 'You Quiz on the Block'275th episode 'New Year's Special', which aired on the 8th, Song Hye-kyo appeared on a talk show for the first time in 23 years and showed off her big self Yoo Jae-suk and little self Jo Se-ho and Tiki-taka talk.

Song Hye-kyo captivated viewers with his heartfelt talk as if flowing water, including an anecdote about his belly button with Song Seung-heon, who shared the 「Autumn Story」. Song Hye-kyo, who has been living as a top star for 28 years since her debut, looked back on her life in the entertainment industry from the life of her 20s, when she enjoyed everything she could as a woman and as a human being, to the time when she always blamed herself and the secret to overcoming it. He also confessed his heart-breaking moments due to false rumors, both big and small, and his troubles as an actor who felt bored watching his acting until he met Netflix 'The Glory'.




 Refused to advertise due to war criminal enterprise...Song Hye-kyo has been on top for 29 years ★ There was a reason why he ran for a long time
In addition, Song Hye-kyo confessed that he had performed 'Thank you' every morning and evening for the past five years at the recommendation of writer Noh Hee-kyung. He also confessed the process of finding peace of mind by writing down how he would spend his day today, and recording 10 things he was grateful for today in the evening. Song Hye-kyo "I had to write 10 things to be thankful for on the first evening of my practice, but I couldn't think of any. I always thought of grandiose things, but there were so many when I started to appreciate the small things"After five years of practice, he realized how to love himself."

Song Hye-kyo also mentioned 'The Glory', which was a turning point in his acting life, and said that he was not old enough to do something with his face as he reached his 40s. It was a difficult performance, but I was so excited that I could not wait to go to the next shoot again." Yoo Jae-seok and Jo Se-ho are in the midst of Song Hye-kyo's frank talk, which is hard to get out of. "I think I know why it's called a swamp."," he continued, admiringly. Song Hye-kyo, who said, "'I haven't been on an entertainment show in a long time, thank you so much Jae-seok and Se-ho for leading me well ' on his SNS, shared pictures of the set and repeatedly thanked him "Thank you for welcoming me warmly".

 Refused to advertise due to war criminal enterprise...Song Hye-kyo has been on top for 29 years ★ There was a reason why he ran for a long time
Viewers also reacted enthusiastically. 'You Quiz on the Block' aired on this day ranked first in the same time period, including cable service, with an average of 6.3 percent, a maximum of 8.1 percent, a national average of 5.6 percent, and a maximum of 7.5 percent. In tvN's target male and female 2049 viewership, it ranked first in all channels including terrestrial broadcasting with an average of 3.5%, a maximum of 4.9%, a national average of 3.0%, and a maximum of 3.8%. This proved the enthusiastic interest of viewers in that it was the number one figure that broke the 2049 target audience rating among the 'You Quiz on the Block' that aired in 2024. (Nilson Korea, based on paid platform)




 Refused to advertise due to war criminal enterprise...Song Hye-kyo has been on top for 29 years ★ There was a reason why he ran for a long time
There were also voices of support for Song Hye-kyo, who completely dominated the `You Quiz on the Block' with his outspoken honesty. In particular, Professor Seo Kyung-duk of Sungshin Women's University, who has been leading the promotion of Korea with Song Hye-kyo for 14 years, said on his personal account on the 9th, `It was so nice to be able to continue to do meaningful things with Song for the past 14 years" in support of Song Hye-kyo. With the support of Song Hye-kyo, Seo donated Korean guidebooks to famous art museums and museums around the world, including the Museum of Modern Art (MoMA), Los Angeles County Museum of Art (LACMA), Boston Museum of Art, and Toronto Royal Ontario Museum (ROM), and donated Korean guidebooks, Korean signboards, and assistance works by independence activists to 37 sites around the world.

Above all, Professor Seo said, `The biggest advantage of Song Hye-kyo is its authenticity and consistency. It is a very famous anecdote that when Japan's Mitsubishi Motors received a proposal for a Chinese advertising model a long time ago, it rejected the model because it was a war criminal company."

He said "At that time, 'I told him 'I'm doing something meaningful at the site of the Korean independence movement, which is still vividly remembered " and "His sincerity has been the biggest driving force for us to continue to be together for 14 years. This year marks the 80th anniversary of Korea's liberation. He is also preparing meaningful things with Song Hye-kyo. Please look forward to it."






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