Squid Game 21's 1.5 trillion profit forecast? Netflix Financial Uncalculable (Full Story)
Jan 02, 2025
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Netflix issued a statement on the 1st, saying, "There is a completely different part from the fact regarding the analysis of individual production returns for 「Squid Game 2" released by a domestic research group."
"Monthly subscription services such as Netflix do not earn additional revenue from the number of views or viewing time of individual works. Therefore, it is impossible to calculate the profits from the success of one work"There is also no official information that enables the estimation of monetary returns from individual works. Netflix also does not, and cannot, evaluate the performance of its work in this way"
In addition, the additional revenue estimation or forecast for individual works is appropriate for the sales analysis method of VOD services, which is centered on box office performance or single payment from movie theater ticket sales"Not applicable to subscription services that allow members to pay a fixed amount of money each month to watch content indefinitely. We are concerned about the spread of inaccurate information as a result of incorrect analysis or allegations that may cause significant misunderstanding of this corporate structure" he said.
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In addition, according to the social media analysis company 'SproutSocial', the total number of social media mentions of the keyword 'Squid Game' recorded 3.1 million from November 20 to December 20 last year, and the potential exposure reached 5.19 billion times. Accordingly, when calculated by substituting the trend in season 1, the expected profit of season 2 is estimated to be at least 1.5 trillion won.
According to the institute, season 1 produced about 25 billion won in production costs, resulting in about 1 trillion won in profit, which was about 40 times more profitable. Even if the production cost of season 2 is less than the profitability of season 1 (40 times the production cost), it is expected to earn at least 10 times more than the production cost", he predicted.
▶Specialized in entering Netflix
Thank you very much for your interest and love in the proud Korean work 'Squid Game 2', which ranked No. 1 in the world on Netflix's official aggregation site from the first week of its release.
Regarding the analysis of returns on individual works of 'Squid Game 2' released by a domestic research group yesterday, I would like to tell you Netflix's position because it is completely different from the facts.
Monthly subscription services such as Netflix do not earn extra revenue from the number of views or viewing time of individual works. Therefore, it is impossible to calculate the profit from the success of one work.
There is also no official information that enables the estimation of monetary returns from individual works. Netflix also does not, and cannot, evaluate the performance of its work in this way.
Additional revenue estimation or forecasting of individual works is appropriate for the sales analysis method of VOD services, which is centered on box office performance or single payment by movie theater ticket sales. It is not applicable to subscription-type services where members can pay a fixed amount and watch content indefinitely every month.
Netflix has a structure to produce globally loved works based on members' precious monthly subscription fees. We are concerned about the spread of inaccurate information due to incorrect analyses or allegations that may cause major misconceptions about these corporate structures.
Thank you.
Netflix Dream
olzllovely@sportschosun.com
