Controversy over the above and the violation of safety rules. Jongwon Baek, the CEO and broadcaster of the restaurant industry, has been in the mouth due to a series of controversies.
On the 2nd, a complaint was filed in the National Newspaper that Jongwon Baek violated the Liquefied Petroleum Gas Act. In May last year, a video posted on Jongwon Baek's YouTube channel 'Jongwon Baek' became a problem. Jongwon Baek fried chicken bones in the kitchen to develop its franchise menu, and the brazier was installed next to the gas canister. According to Article 69 of the Enforcement Regulations of the Liquefied Petroleum Gas Act, gas cylinders must be placed outdoors with good ventilation, and violations of this may result in a fine of less than 40 million won.
The complainant violated both the Liquefied Petroleum Gas Act and the safety rules prescribed by the fire authorities. If a fire breaks out, the entire building can be blown away. There seems to be a need to change the cooking environment."
Then, on the 3rd, the Jongwon Baek apologized for the concern caused by the video above"Safety rules and management should have been more thorough, but there was something that was insufficient. The video was taken to test the equipment developed for the festival, and the menu test was conducted for about 15 minutes and the exhaust facility was operated to secure enough ventilation" he explained. In addition, a K-class fire extinguisher was provided, two gas safety managers accompanied and inspected it, and all related equipment was removed after filming. We will do our best to manage safety in the future," he bowed his head.
Prior to this, Jongwon Baek was recently troubled by the above controversy over the price of ham gift sets during the Lunar New Year holiday. The price of the gift set was sold at 28,500 won, a 45% discount from the regular price, and it was pointed out that it was more expensive than the No. 1 ham in the industry. There was also a buzz that the company might have used the above description as if it intentionally measured the price high and then increased the discount.
In response, the Jongwon Baek is "The most suspicious look is to set a high price and discount it by half." It's a question of when to use a trick, but it's not really a trick. We want to give it to the latecomers, and of course, the latecomers cost a lot of production. Compared to a company that can be produced in large quantities, we are in a small amount. There is a huge difference in cost. If we sell a lot and mass production goes into it, it can be lowered."
Regarding the discount event at 45%, "About 1,500 won is left for each set of nine bundles," he said, adding that the company's operating expenses, marketing expenses, and others should be deducted. The Jongwon Baek was "The purpose of making ham was to help Handon farmers by utilizing a lot of Handon's non-preferred parts." Regardless of the margin, it was done with the aim of letting us know a lot about gift sets. I say it with pride. The 45% discount event has very little margin..." he pointed out.
Despite Jongwon Baek's explanation, public opinion is still cold. "I don't know why you keep talking like a charity.", "Why are you blurring the essence when the margin remains and what is not important?" The important thing is why do you deception as if it is a 50% discount by increasing the price?" and "The consumer seems to be a pushover."
joyjoy90@sportschosun.com
