SM Entertainment Teams Up with Tencent Music for 30th Anniversary Celebrations

By Jaewan, Ko

Feb 25, 2025

SM Entertainment Teams Up with Tencent Music for 30th Anniversary Celebrations



SM Entertainment (hereinafter referred to as SM), which celebrates its 30th anniversary, will present various collaborations with Tencent Music Entertainment (hereinafter referred to as Tencent Music), China's largest music platform company.

In commemoration of the release of the 2025 SMTOWN album released on the 14th and the 30th anniversary of its foundation, SM has joined hands with Tencent Music to provide a special moment for local fans by holding a variety of promotions and events covering online and offline.

First of all, from the 15th to the 21st, major landmarks such as the Solana Shopping Center in Beijing, Shenzhen Coastal City, and Times Square in New York, and shopping malls in 12 regions in China were filled with images of SM's 30th anniversary new slogan 'THE CULTURE, THE FUTURE' (The Culture, The Future) to draw attention.




SM Entertainment Teams Up with Tencent Music for 30th Anniversary Celebrations
In addition, large shopping malls in Beijing, Shanghai, Guangzhou, and Chongqing have pop-up spaces with various entertainment such as photo zones and guest book zones, as well as dance challenge events in which fans participate in SM's representative hits, leading to heated responses from China "Pink Blood".

In addition, QQ Music under Tencent Music is hosting a rhythm game event following the SM music quiz event, and it is receiving a hot response because it is fun to guess SM's all-time great songs and recall memories at the same time.

Meanwhile, to commemorate its 30th anniversary, SM plans to continue 'SMTOWN LIVE 2025 TOUR' (SMTOWN LIVE 2025 Tour) from Mexico City and LA in May to London in June and Tokyo in August.






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