Song Ji-hyo Faces Business Struggles While Hong Jin-kyung Thrives
Feb 11, 2025
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For example, actress Song Ji-hyo recently started an underwear brand business, but she is facing a difficult reality.
In SBS 'Running Man', which aired on the 9th, Yoo Jae-seok conveyed Song Ji-hyo's concerns, saying, `Ji-hyo started a business, but she only received one or two orders a day.' When Ha-ha heard this, she comforted her, saying, `At first, everyone is like that,' and Song Ji-hyo also showed a strong will, saying, `I will work hard.'
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Hong Jin-kyung entered the kimchi business in 2004 by establishing an Internet shopping mall 'The Kimchi'. Having grown into a full-fledged brand rather than just a side job, 'The Kimchi' recorded steady sales every year, making Hong Jin-kyung an entrepreneur.
In a recent broadcast, Hong Jin-kyung said "When it was the kimchi-making season, people in the neighborhood would pay their mother for the ingredients and make kimchi and share it. Mom's hand taste is the best, isn't it. I wanted to brand kimchi like homemade food," he said, revealing the reason for the start of the business.
In some cases, he put down his main job for a while and listened a little more to his beliefs.
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In an interview, Park Jung-min made headlines by confessing that he has never avoided a deficit since he started running a publishing company. To him, business is not just profit-making, but rather a means of telling what you want to say. On the YouTube channel 'Fairy Jae-hyung', Park Jung-min also said "If you have the biggest goal during your break, put your current publisher on track" and "It's just as important as an actor because it's something you've been dreaming of for a long time."
As in a series of cases, celebrities' business challenges are clearly divided between success and failure, and they are unpredictable. Recognition of being a celebrity can be of immediate help in the initial promotion, but solid strategies and product power are needed for continuous growth and success.
In some cases, such as Song Ji-hyo, it has difficulties in the early stages of the business, but in others, such as Hong Jin-kyung, it has established itself as a successful brand through steady operation. Some celebrities, like Park Jung-min, choose to keep their beliefs rather than simple profits.
In order for a celebrity's business to become a brand, not just a side job, it requires more than recognition. Attention is focusing on what new success stories celebrity businessmen will write in the future.
mj.cho@sportschosun.com
