'Battlegrounds'Pop-up Store Using IP'PUBG Seongsu' Opens August 1
Jul 30, 2024
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It is an experiential pop-up store that implements the space in the game offline, and is designed to expand the contact point with 'Battleground' users and provide a different pleasure. The pop-up store will introduce a variety of themes sequentially, starting with 'Summer Vibes' that enjoy summer in a space composed of elements in the game, 'Battleground'IP-based art exhibition 'Urban Canvas', and 'Alliance' where you can meet unique collaborations.
Various summer activities have been prepared at 'Summer Vibe', which will be held every Thursday to Sunday from August 1 to 18. During this period, the pop-up store will be decorated with a jungle concept reminiscent of a pre-recording map, and various programs such as a surfing experience zone, an arcade zone, a goods zone, a brand collaboration zone, and a photo zone will be provided. In particular, in the arcade zone, you can enjoy water gun shooting games, mini table tennis games, and target games based on 'Battleground' in-game items such as flare guns, frying pans, and apples. In addition, visitors who have completed the stamp mission will be presented with 'Battleground' goods such as Survivor Passport, Fan, Sticker Pack, and Keyring.
The "Urban Canvas" will be held every Thursday to Sunday from September 19th to October 6th. It is an art exhibition using the 'Battleground' IP, and you can see collaboration works with artists, works commemorating the 7th anniversary of the launch of the 'Battleground', webtoons, and fan art produced by users themselves. 'Custom Workshop' also offers a 'Battleground'Samtukman figure coloring experience. In addition, 'Alliance', which will be held every Thursday to Sunday from October 10th to October 27th, plans to introduce collaborative content with various brands.
PUBG Seongsu Pop-up Store is available for both pre-booking and walk-in visits to Naver and is open from 2 p.m. to 8 p.m.
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