B&B Enters Strategic Business Agreement With Hypercorporation

Jul 14, 2024

B&bit Eye Department (CEO Kim Jin-guk) signed a strategic business agreement (MOU) with KOSDAQ-listed Hyper Corporation (CEO Lee Sang-seok) on the 9th.

Through this agreement, the two companies will cooperate closely to create a senior healthcare ecosystem and mutual cooperation.

HyperCorporation focuses on creating a high-end senior healthcare membership design and medical care ecosystem, and through this agreement, it plans to develop custom senior healthcare solutions by leveraging its AI technology with B&B and its vast medical database (DB) of 550,000 cumulative surgeries. In addition, the two companies will cooperate in forming a medical festival consortium to expand the senior market.



B&B will join the Hyper Life Care Consortium as the second company, and the companies that joined the consortium are expected to cooperate in various ways to create an ecosystem for senior total life care and family health care, contributing to the response to low birth rate and aging.

The signing ceremony was attended by Kim Jin-guk, CEO of B&B and Lee Sang-seok, CEO of Hyper Corporation. Chairman Kim Jin-guk said "We will maximize the utilization of various resources within the Hyper Life Care Consortium and move forward as a company that encompasses senior healthcare and medical care." Lee Sang-seok, CEO of Hypercorporation, said "We will open a new horizon for the senior life solutions industry by providing AI technology with B&B and customized care with 550,000 DB."



The two companies announced that they will promote mutual benefits through continuous cooperation and solve various problems in a low-birth and aging society. To this end, we plan to pursue various projects, and the specific implementation schedule will be announced later.

B&B Enters Strategic Business Agreement With Hypercorporation







bellho@sportschosun.com