Daewoong Pharmaceutical launches 'EasyDum X Sinamorol Edition' aimed at MZ generation
Jul 14, 2024
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Sinamorol is a representative character of Sanrio, a global character company, and has a thick fan base in the MZ generation.
Daewoong Pharmaceutical Co., Ltd. 'EZDUM Beauty Sinamol Edition' features 69 pieces of EZDUM Beauty and a pouch with a Sinamol character on it. This edition will be available at Olive Young Road stores and offline malls nationwide.
Daewoong Pharmaceutical's spot patch brand EasyDum line-up has been awarded at the Olive Young Awards for four consecutive years, and is a popular product that has been the top seller for eight consecutive years in the pharmacy spot patch category.
An official from Daewoong Pharmaceutical said, `We will continue to expand our contact point with the MZ generation through collaboration with Sinamorol and continue to conduct character collaboration marketing that can provide pleasure to consumers.''We will launch new products that can further enhance EasyDome's product power and satisfy consumer needs.'
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