Fitness Market Meets With Genetic Analysis Technology

Jul 31, 2024

Fitness Market Meets With Genetic Analysis Technology
From the left, Kuk University Chairman Kim Won-seok, Assistant CEO Lee Jung-hwan, Geno Plan Korea CEO Kang Byung-kyu Photo courtesy of National University



There is a wind of change in the fitness market. 'National Army'Assistfit' and 'ZenoPlan' held hands together. Beyond simple physical fitness management, it is seeking to transform the paradigm into a comprehensive national health management industry by combining IT technology and biotechnology.

Gukdae, a national ESG company that provides gravity services to Samsung Fire & Marine Insurance customers along with Assistant Fit, which provides a fitness advertising platform, has joined hands with global biotechnology company Genoplan to introduce high-level health care programs to customers based on its extensive network. The three companies, Kuk University, Assistant Fit, and GenoPlan, recently signed a business agreement. Based on genetic analysis, it was decided to provide customized health platform services. Genoplan's genetic analysis technology can be used to predict the possibility of diseases depending on the individual's constitution, such as cancer and adult diseases. Kukdae and Assistant can customize and provide professional fitness and rehabilitation service programs as well as diets according to customers' genetic characteristics through an extensive fitness network.

Kuk University Chairman Kim Won-seok said, `We can now provide our customers with services to manage their health and prevent injuries through customized exercise prescriptions.'





nogoon@sportschosun.com